Future of Marketing

In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Meagen Eisenberg, CMO of Samsara, to unpack what it actually takes to build an AI-native marketing team. Meagen shares how marketing deployed live AI agents across marketing ops, web, field marketing, growth, PR, creative and more. The conversation goes beyond tools into culture, accountability, and why creativity and human connection still matter more than ever.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com

Most marketers aren’t being replaced by AI, they’re being replaced by marketers who actually know how to use it.

In this launch episode of Future of Marketing, Camille Ricketts, Ethan Smith, and Mada Seghete cut through the AI hype to discuss what’s changing inside modern marketing teams. Drawing from real experience, they explore trends in marketing and AI adoption, where AI can create leverage, their own personal use cases for AI (including how to be funnier), and why human judgment, taste, and storytelling matter more than ever. Going over tradeoffs between authenticity, the risks of messy data, and over-personalization, this episode offers a grounded, practical look at how marketers can move faster without losing what makes their work resonate.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com

Future of Marketing explores how B2B marketing teams are actually using AI at work.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com