Adam Werbach, Yerdle Co-Founder, thinks rampant consumerism should be one of the first things to go.The global population is set to reach ten billion by 2100. Humans currently use 60 billion tons of natural resources each year. Yerdle facilitates the exchange of goods online, with the goal of reducing the amount of new goods purchased by one quarter. Werbach believes that cities should join sharing economy companies to organize people who want to share resources. He emphasized the importance of reinventing regulations so that people aren’t left behind in this new iteration of the economy.