Pieter van de Glind and Harmen van Sprang, the co-founders of shareNL (a knowledge and networking platform for the Netherlands) and Sharing City Alliance (a global organization facilitating the interconnection of cities), are passionate advocates for the sharing economy’s potential to transform cities. The business partners hail from Amsterdam, which incorporates the sharing economy into many aspects of everyday life, from peer-to-peer energy marketplaces to Park Fly Rent, a company that facilitates outgoing travelers in Amsterdam renting their cars to incoming tourists. “Digital is changing real behavior,” van de Glind said. “We see this through the sharing economy.” According to van de Glind, the first iteration of the global sharing economy revolved around social sharing, and then moved toward efficiency. Many sharing economy enterprises in the Netherlands, if not Europe overall, are social enterprises, founded by individuals who have goals beyond making money. Van Sprang sees these sharing economy platforms as empowering people. “As soon as people know they can be empowered through technology, there’s no going back,” said van Sprang.