Robin Chase, Zipcar Co-Founder, believes the status quo is broken, and that sharing economy platforms—which she refers to as “peers inc”—can help rebuild a new status quo. Chase devised the “peers inc” terminology because of the mutual importance of what she sees as two halves of the sharing economy equation: the platform and the peers. As co-founder of one of the original sharing economy companies, Zipcar, Chase believes that harnessing excess capacity is both attractive economically and vital for the sustainability of our planet.