Yochai Benkler, Berkman Professor of Entrepreneurial Legal Studies at Harvard Law School, first explored the potential of the modern sharing economy in a Yale Law Journal article in 2004, and is credited as one of the first people to articulate the concept. More than a decade later, Benkler spoke about how our reality measures up to his initial conception. In this interview, he outlined the transition of sharing information through social networks to sharing within a market framework. “It takes time to be a decent sharer,” Benkler said. “It takes emotional load. Sometimes it’s just easier to pay, depending on what you’re trying to do.” Benkler prefers the term “on-demand economy” for those companies that incorporate a market framework.