The EU-US trade deal introduced during President Trump's administration marks a turning point for transatlantic economic relations, with direct consequences for Europe’s highly integrated industrial value chains. While the agreement promises greater predictability and tariff reduction in some sectors, lingering disputes over standards, subsidies, and state support continue to create uncertainty for European exporters.

In addition, the United States imposed in August 2025 new tariffs that are far higher than this 15% on a broad range of industrial products, in the context of Section 232 tariffs on steel and aluminium derivatives. About 40% of US machinery imports from the EU are now subject to a 50% tariff on the metal content of the product. Moreover, it leads to additional bureaucracy. It is impossible for companies to find out where steel was cast and aluminium melted for each part. That is why some companies have stopped exports completely to the United States. These dynamics are particularly acute in industries where global competitiveness relies on innovation, scale, and stable market access.

European industrial exporters—especially manufacturers of machinery and hightech equipment—are facing increasing challenges as access to key markets like the United States and China becomes more restricted. Some stakeholders believe that Europe’s current trade strategy might not be fit for purpose. Considering this, industrial policy and trade diplomacy will be central in shaping Europe’s response to these challenges. These could strengthen the EU’s capacity for innovation, resilience, and sustainability, ensuring that European manufacturers remain competitive despite shifting global value chains.

Beyond the transatlantic relationship, the EU’s ability to deepen collaboration with other global actors such as China, India, and Mercosur will be essential. These partnerships not only offer alternative growth markets for European industrial goods but also serve as testing grounds for advancing fair trade practices or sustainability standards.

Listen to this Euractiv Virtual Conference to explore the implications of the recent EU-US trade deal and assess its impact on Europe’s export-oriented industrial sector. Questions to be addressed include:
- What is the current state of transatlantic trade in industrial goods?
- What is the impact of the US tariffs on steel and aluminum derivatives and on key EU industrial sectors?
- How are European machine manufacturers adapting to market pressures?
- What is the role of emerging EU Free Trade Agreements (FTAs) with Mercosur, India, and other actors?
- Could these FTAs compensate for losses in traditional markets like the US?