Sunil Paul co-founded Sidecar in 2011 on a novel premise—that technology could allow anyone to become a driver and accept money for that ride. According to Paul, Sidecar, which was purchased by General Motors in early 2016, pioneered the term “ride sharing”. Paul, who views IT as a “solvent for transaction costs”, discussed his early battles regulating ride sharing in California. “In the beginning, you’re operating in a gray area,” Paul said, “but it’s more or less inevitable that there’s going to be some level of regulation.” Paul supports regulation on the state level, because he sees municipal regulation as too scattered and disparate. He encourages policymakers to look out for the public interest, and believes that promoting innovation is part of that public interest. Paul laid out three potential pathways for disruptive companies facing resistance from incumbent companies or industries: 1) Start so small and silly that you’ll be ignored, 2) Co-opt the interests of the incumbent, and 3) Challenge the incumbent head-on. Sometimes, Paul says, there’s no substitute for saying that you’re the better way.