In the latest episode of Future Proof, building AI products that last, Mike Gozzo, Chief Product and Technology Officer at Ada, shares how Ada is helping enterprises move from scripted chatbots to reasoning-driven AI agents, why trust and human empathy remain the foundation of customer experience, and how metrics like “automated resolution” are redefining success in enterprise AI deployments.
Highlights:
0:00 Clips
0:36 Intro
1:54 Future of customer experience
5:00 Building trust
8:00 Getting executive buy-in
10:00 What true resolution looks like
13:00 How Ada measures success with “automated resolution”
16:00 Mirroring human QA processes
18:00 Why domain expertise is the new superpower for AI founders
19:30 Grounding responses with retrieval, context, and memory
22:00 Balancing latency, reasoning, and customer experience
24:00 Deploying agents safely and effectively
26:00 Voice automation and ROI across industries
29:00 Surpassing human agents and the future of AI-driven CX
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Host: Ethan Lee
Guest: Mike Gozzo
Produced by: Forrest Herlick