Is your current marketing strategy built on a foundation that's quickly becoming obsolete? Award-winning author and TV producer Aurora Winter joins Harmonious at Lunch to explain why traditional SEO is losing its grip and what business leaders must do to stay visible. The new trifecta for authority? A presence on Amazon, dominance on YouTube (the world's #2 search engine), and a powerful story that ensures you're found by AI.

This episode details a modern content strategy for entrepreneurs feeling stretched thin. Aurora shares her contrarian approach to YouTube—focusing on timely “breaking news” over crowded evergreen content—and reveals the simple first step any business can take to leverage strategic storytelling. Learn how collecting compelling stories can add up to 27x more perceived value to your offerings and what it means to create content where “even if you lose, you win.”

Chapters:

[00:00] - The Spontaneous Pivot: Why We Scrapped The Original Topic

[02:15] - Why Traditional SEO is Fading & The New Top 3 Search Engines

[04:40] - The Modern Power Move: Combining YouTube, Amazon & AI for Authority

[06:20] - Feeling Overwhelmed? The Simple First Steps to a Modern Content Strategy

[08:10] - A Contrarian YouTube Strategy: Why “Breaking News” Beats Evergreen

[12:20] - The “Video Book”: A New Content Format for Authors & Creators

[14:15] - Using AI Narration to Create Monetized Content on YouTube

[17:35] - Your Most Actionable First Step: How to Start Collecting Powerful Stories

[19:00] - Proof Stories Add Value: The “Significant Objects” Experiment

[20:45] - Connect with Aurora & Her “Strategic Basics” Channel

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For strategies to achieve greater clarity in yourself and your employees, visit the HumanOp Website: https://humanop.com/

Learn from Aurora Winter: Get Aurora's "Turn Words-to-Wealth" starter library and a video masterclass on attracting capital, clients, and media coverage for FREE: https://turnwordsintowealth.com

Connect with Aurora Winter:

Website: https://www.aurorawinter.com

Strategic Basics YouTube: https://www.youtube.com/@StrategicBasics

LinkedIn: https://linkedin.com/in/AuroraWinter

Instagram: https://www.instagram.com/aurorawinterMBA

TikTok: https://www.tiktok.com/@aurorawinterMBA

Twitter: https://twitter.com/AuroraWinterMBA

Linktree: https://linktr.ee/AuroraWinter

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#StrategicStorytelling #YouTubeStrategy #ContentMarketing #BusinessGrowth #AIforBusiness

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