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Future Today
By Center for Strategic Corporate Foresight and Sustainability @ SBS Swiss Business SchoolSociety & CultureScienceSocial SciencesEducation
Future Today episodes
- Human Influencers or AI - what will the future bring us?
Our first episode discusses the future of human influencers vs. GenAI tools like ChatGPT. We look at the published research of Prof. Dr. Michael Gerlich "The Shifting Influence: Comparing AI Tools and Human Influencers in Consumer Decision-Making" which builds on " The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI". https://doi.org/10.3390/ai6010011
37 min
About Future Today
From the publisher's feed
The Future Today podcast of the Center for Strategic Corporate Foresight and Sustainability at SBS Swiss Business School discusses future topics like new technologies and research that impact us as…
individuals, businesses or society as a whole. It explains these topics in a conversational form that non-experts get a better understanding of things that drive our future.