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Juho Risku, after 30 years across different roles, founded Butterfly Ventures, a unique venture capital firm. Previously, he was a serial entrepreneur in Silicon Valley, raising capital and nearly going bankrupt. Now, he leads a leading Nordics investor in deep tech and hardware with over 100 portfolio companies and multiple funding rounds since 2012.
This conversation reveals Juho’s honesty about tough truths: why he doesn't support single founders, why deep tech teams face delays (not technical issues), and why the Nordics—17 times more startup value per person than Europe—are overlooked. It provides insights for deep tech founders, European investors, and due diligence.
Topics Covered
- From bulletin board systems to Butterfly Ventures. Juho ran one of Finland's biggest BBSes as a teenager in the late 1980s. Three decades later, he's running a €50M deep tech fund. We trace the path.
- How Juho decides at pre-revenue. Tech first, then differentiation, then market size — in that order. Butterfly also uses a scoring system across the partnership, mostly to surface where partners see things differently so they can argue it out.
- What goes wrong with deep tech founders. The pattern Juho sees over and over: brilliant technical teams who won't show the product to a customer until it's polished. By the time they do, they've burned a year they didn't need to.
- How IP transfers work in the Nordics: Why Finland's university-to-startup model accelerates spinouts, and why Sweden's professor-owned IP creates friction.
- Why the Nordics punch above their weight: Small markets, English fluency, a problem-oriented culture, the rise and fall of Nokia, and Slush — "by far the best VC startup event in the world."
Key Insights
1. Get the order right, not the decimal.
Butterfly scores every company across the same dimensions, before investment, right after investment, and then every quarter. What Juho cares about isn't whether the market is $2.4B or $ 2.1 b. It's whether this deal sits in his top three or top five at any given moment. Most VCs spend their time on the wrong question.
2. No solo founders. Period.
In 13+ years and 100+ deals, Butterfly has never written a check to a single founder. When a strong technical founder shows up alone, Juho's team will often help them find a commercial co-founder first, then come back to the deal. He treats team composition as data, not vibe.
3. Customers before polish.
Juho's frustration with deep tech founders, particularly Finnish ones, comes back to the same point. They won't talk to customers until the product is "good enough," so they don't talk to customers. The honest version is that customers don't need polish; they need to know whether the product solves their problem. Founders who figure this out early hit revenue faster. The ones who don't, don't.
Links
- 🌐 Butterfly Ventures: https://butterfly.vc/
- 💼 Juho Risku on LinkedIn: https://www.linkedin.com/in/jrisku/
- 🏢 Future Ventures Corp: https://futureventures.ca
About the Guest
Juho Risku co-founded Butterfly Ventures in 2012 and is a Partner. The fund invests in early-stage deep tech and hardware companies, mainly from Nordic and Baltic universities. Juho was an entrepreneur for years before becoming an investor, building a web tech company in the late 90s, filing a patent for browser modification, and running a Silicon Valley operation. He lives in Finland, has been involved in over 100 portfolio companies, and meets 300-400 founders annually.