FutureCraft GTM

Episode Summary: 

In this episode, hosts Ken Roden and Erin Mills dive into marketing operations and analytics and discuss how generative AI is transforming MOPs. They share personal experiences with AI, such as using ChatGPT to solve tech issues and uploading personas for board meetings. Then, Ken and Erin talk to Grant Grigorian, a marketing operations expert and CEO of Mogi Technologies. Grant discusses the current applications of generative AI in marketing operations and the potential for AI to enhance reporting and decision-making. He emphasizes the importance of data literacy and the role of generative AI in democratizing data. Grant also shares insights on the future of AI in marketing and the challenges and opportunities it presents.

00:28 Real-Life AI Applications in Marketing

03:26 Exploring AI in Marketing Operations

04:05 Interview with Grant Gregorian: AI in Marketing Ops

08:00 Generative AI and Data Democratization

21:12 The Challenge of Data Overload

21:46 Key KPIs for Marketing Operations

23:29 Integrating AI into Marketing Strategies

26:42 Generative AI's Impact on MarTech

32:55 Practical AI Tips and Future Insights

• The power of generative AI lies in its ability to explain and verbalize data, making complex data accessible and actionable for marketers.

Grant Grigorian is the co-founder and CEO of Mogi Technologies, a tool that simplifies marketing data analysis and delivers actionable insights and recommendations to marketing teams. With over a decade of experience in marketing analytics, Grant has a deep understanding of marketing operations and the power of data. Prior to Mogi, Grant worked at Engagio as the Director of Product Management, where he helped define customer journeys and track account stages. He also co-founded Path to Scale, a company focused on multi-touch attribution modeling, which was later acquired by Engagio. Grant is known for his expertise in marketing operations and his ability to demystify complex data analytics.

• "Generative AI gives us a chance to create data literacy across our teams." - Grant Grigorian

• Grant Grigorian on LinkedIn

To listen to the full episode and stay updated on future episodes, visit the FutureCraft Marketing Podcast. Please subscribe and give us a review if you enjoyed today’s content.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2

Episode Summary:

In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest Liza Adams. Liza shares her insights on how AI can elevate the strategic value of marketing and drive business growth. She introduces her three-step AI adoption accelerator approach, which focuses on inspiring marketers, aligning use cases with strategic initiatives, and implementing responsible AI operations. Liza also discusses the challenges and opportunities of AI adoption in different industries and provides practical advice for bridging the skills gap in organizations. The episode concludes with a tech review of Copy AI, a tool that helps marketers get started with AI-powered content creation.

Liza Adams is a visionary leader with over two decades of experience steering businesses and marketing teams through pivotal industry changes. As a co-founder at GrowthPath Partners, she spearheads the adoption of responsible AI through a practical three-step AI adoption accelerator approach. Liza is an influential voice in AI and has been recognized at G2's reach event. She was also named one of the 50 CMOs to watch in 2024 by Pavilion. With a focus on growth strategies and global brand building, Liza is passionate about leveraging AI to make businesses more profitable while positively impacting society and fostering inclusive growth.

Chapters:

00:51 Exploring AI Innovations with Ken and Erin

02:55 AI's Role in Marketing and Beyond: Insights and Predictions

00:01 Introducing Liza Adams: A Visionary in AI and Marketing

08:58 The Three-Step AI Adoption Accelerator Approach

24:41 Practical Steps to Start with AI: Liza's Advice

27:58 Exploring the Skills Gap in AI Adoption

28:38 Three Key Strategies for AI Proficiency

30:06 Leveraging AI for Diversity, Equity, & Inclusion

32:10 Promoting Diverse Voices in AI

34:55 AI and Organizational Diversity Initiatives

46:13 Wrapping Up: The Human Aspect of AI Innovation

47:41 Tech Review: Exploring Copy AI

• AI can elevate the strategic value of marketing by providing deep market insights, personalization, and automation.

• "We can't out-campaign a bad product-market fit." - Liza Adams

• Liza Adams' LinkedIn profile: Liza Adams

Listen to the full episode on the FutureCraft Marketing Podcast and stay tuned for more insightful discussions on the future of AI in marketing.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2

In the debut episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills will kick off the discussion about the intersection of AI and marketing. They discuss their experiences using AI in their everyday lives and how it has transformed their marketing strategies. Ken and Erin talk about practical insights and tips for marketers looking to leverage AI. The episode features a special guest, Nicole Leffer, a pioneer in AI and marketing, who shares her journey into AI and marketing, the future impact of AI on marketing strategies, and advice for marketers hesitant about AI. The hosts also review the AI research tool, Perplexity AI, and its potential applications for marketers.

and Content Creation

Nicole Leffer is a trailblazer in the AI in marketing world. She is renowned for her expertise in integrating general AI technology and helping B2B marketing teams get better, faster, and smarter through her training and insights. She has seen great success as a marketing leader, leveraging AI in her team, and as an early adopter of generative AI. Nicole is dedicated to training marketing leaders and teams on how to harness the power of AI effectively, from content marketing to demand gen and social media. She founded Nicole Leffer Consulting and offers online courses for marketers looking to enhance their AI skills.

• "Don't assume it's psychic. You gotta tell it what you want, how you want it, whatever context it needs, like clearly communicate what you want. It doesn't know if you don't tell it." - Nicole Leffer

• Nicole Leffer's LinkedIn: Nicole Leffer

To listen to the full episode and gain more insights into the future of AI in marketing, tune in to the FutureCraft Marketing Podcast. Stay tuned for more episodes featuring industry pioneers and practical tips for leveraging AI in your marketing career.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past.

Music: Far Away - MK2

Join us every Thursday for FutureCraft Marketing, the podcast that explores the cutting-edge intersection of AI and marketing. Hosted by industry veterans Ken Roden and Erin Mills, each episode dives deep into how artificial intelligence (AI) is revolutionizing every aspect of marketing, from branding to demand generation.

Whether you're a CMO looking to stay ahead of the curve, a marketing professional eager to incorporate AI into your toolkit, or simply an enthusiast fascinated by the future of technology, FutureCraft Marketing has something for you. Ken and Erin go beyond hypotheticals to unpack real-world use cases, best practices, and actionable insights you can apply today.

Join them as they interview pioneering leaders, test drive the latest AI-powered marketing tools, and guide you through thought-provoking discussions - all with a dash of humor and inspiration. From evolving your overarching strategy to navigating the nitty-gritty of implementation, FutureCraft Marketing is your go-to resource for making sense of AI's transformative potential.

No matter where you are in your marketing career, this podcast will expand your horizons and prepare you to thrive in the AI era. Subscribe now on your favorite platform so you don't miss a single conversation. The future of marketing is here - let's craft it together on FutureCraft Marketing.

Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for or have worked for in the past.

Music: Far Away - MK2