#FuturePRoof podcast: An end of year thank you letter

With Stephen and Sarah Waddington

·       Communicators:  Marcus Rashford, Burger King, and Unilever’s Alan Jope

·       Media: BBC’s Hugh Pym, Sky’s Kay Burley, Manchester Evening News’ Jennifer Williams and editorial teams at CNN, The New York Times and Tortoise

·       Writing we’ve admired: Marina Hyde, Nafisa Ali Shafiq, Katrina Marshall, and Sharon O’Dea

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!

#FuturePRoof podcast: a week is a long time in PR

With Stephen and Sarah Waddington

• As the US election count continues the US media has found its voice and is calling out the President’s lies. What took you so long?
• Sarah is proofing the fifth edition of #FuturePRoof. It tells the story of how the NHS managed the first wave of the crisis through the voices of communication practitioners
• Stephen has been investigating search listening. It’s a way of understanding what people are saying about brands and markets and the questions that they are asking
• England entered its second lockdown this week as Wales emerged from a so-called circuit breaker. Scotland is under lock restrictions. How are you coping?
• Organisations face scrutiny over their purpose as COVID-19 continues. Sainsbury’s is set to issue a £231m dividend after benefiting from £230m business rates relief.
• Presenting via a video camera over the internet is an entirely different skill to presenting at a physical event. We’re all learning as we go. We’ve got some suggestions
• The ICCO and PRII Conferences spotlighted opportunity for public relations in helping organisations emerge from the crisis and manage BREXIT
• The Pros Winter Series on 2 December is a date for your diary. Headline speakers include Lord Simon Wooley, Zing Tsjeng, Trevor Robinson and Samira Ahmed

www.futureproofingcomms.co.uk/

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!

#FuturePRoof podcast: Asif Choudry is our #CommsHero

With Stephen and Sarah Waddington

• The latest #FuturePRoof practitioner survey finds one in five PR teams hit by COVID-19 infections, with a quarter managing furloughs and redundancies
• Sarah handed over #FuturePRoof to the BAME community for her latest book. Topics range from audience targeting to social media and from internal comms to the psychology of decision-making
• It's CIPR election time. We’re both backing Pete Holt for President in 2022, a moderniser with fresh thinking on governance and member engagement, and areas of practice including ESG and IC. All the candidate states are on the CIPR site
• Stephen plotted COVID-19 against a well-known crisis planning model and spoke to crisis communication experts. It provides a clear rationale for our current mood. It will pass
• Asif Choudry and the team at Resource pulled off a fantastic #CommsHero event with more than 40 speakers and 150 delegates. The content is now available to view on demand

www.futureproofingcomms.co.uk/

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!

#FuturePRoof podcast: new books in the works

With Stephen and Sarah Waddington

In the latest edition of the #FuturePRoof podcast we discuss:

• Agencies and communication teams continue to navigate a challenging environment, but their work has never been more valued
• The UK’s reputation internationally is under scrutiny because of Brexit negotiations
• Demos finds society more divided than ever before, and no sign of leadership to bring together polarised factions
• Kellogg’s, the manufacturer of Pringles, and Rio Tinto are two companies under scrutiny because of corporate and social responsibility issues
• Sarah has two new #FuturePRoof books in the works: a special BAME edition and an exploration of how NHS communicators responded to COVID-19
• Upcoming events: the PRCA Annual Conference and CommsHero week
• The latest #FuturePRoof survey aims to explore how the PR industry continues to be impacted by COVID-19. Please share your views

www.futureproofingcomms.co.uk/

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!

#FuturePRoof podcast: tackling the PR industry’s lack of diversity and organisational racism

With Stephen and Sarah Waddington

In the latest edition of the #FuturePRoof podcast we discuss:

• Cultural grief following the tragic and unlawful death of George Floyd in the US and how organisations should respond, with reference to Katrina Marshall’s thoughtful article for #FuturePRoof, published on #BlackoutTuesday 
• Why the white community needs to educate itself about the #BlackLivesMatter movement and practical steps we can all take, with thanks to guidance from BME PR Pros founder Elizabeth Bananuka
• The good - and mainly bad - of recent brand responses and the need for actions over words
• Some news about the launch of Stephen’s new professional advisory firm – gun for hire!
• A reminder about the latest events and support out there including PRFest

www.futureproofingcomms.co.uk/

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!

#FuturePRoof podcast: Business interventions for COVID19

With Stephen and Sarah Waddington

In the latest edition of the #FuturePRoof podcast we discuss:

• The #FuturePRoof COVID-19 survey finds industry bosses continuing to come to terms with rapid change and uncertainty: (35.9%) and access to customers (53.0%). 45.9% of employers are worried about trading through the crisis. The survey remains open and the data continues to be passed to CIPR, PRCA and the Government to inform interventions.
• The CIPR and PRCA have been lobbying central Government. Both organisations have published advice and toolkits for members. Financial support announced so far is listed on the Government website.
• The BBC has restated its public service commitment and the NHS is at the heart of the Government’s response. The marketing and PR has shifted to education and public information.
• The last two weeks have seen massive technology onboarding across society. At work and home video has become the norm. Privacy concerns have evaporated. This hyper connectivity is creating its own issues. That in itself creates its own wave of anxiety.
• We are reorganising and reprioritising our lives. The long term cost of the crisis will be measured in terms of mental health. At a time when human connection and intimacy is most needed it’s being denied. It’s worth checking out the article Wadds wrote this week unpicking this very issue.
• The UK lockdown has led to a series of thoughtful, reflective articles. We’ve particularly enjoyed Paul Sutton on bad behaviour by brands; Maja Pawinska Sims on the psychological impact; and David Gallagher on what might come next.

www.futureproofingcomms.co.uk/

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!

#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on

With Stephen and Sarah Waddington

In the latest edition of the #FuturePRoof podcast we discuss:

• It’s been a long week as COVID-19 impacts the UK
• The challenge of shifting a workforce to virtual working
• How to manage uncertainty, leadership and practical steps to take
• Job security and finding PR and marketing work
• Dealing with disinformation: social media and messaging
• The crisis response starts in the community

www.futureproofingcomms.co.uk/

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!

 #FuturePRoof podcast: #bekind

With Stephen and Sarah Waddington

In the latest edition of the #FuturePRoof podcast we discuss:

• Press and social media regulation following the Caroline Flack story. It’s an issue that Paul Sutton covers in the latest edition of Digital Download
• Not your cup of tea? Where is the limit for brand banter? LNER and Yorkshire Tea take different approaches to customer service and promotion
• Noisy news cycle: Boris baby has bumped big news stories down the agenda including floods, Coronavirus and high profile political resignations
• Coronavirus: clarity, consistency and honesty are critical to allaying public fear and restricting the spread. The Department of Health and Social Care, NHS and WHO provide exemplars
• Diary dates: PRCA Schools outreach programme, inaugural #FuturePRoof conference with PRCA and the IoD, and PRFest

www.futureproofingcomms.co.uk/

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!

#FuturePRoof podcast: media in a mess

In the latest edition of the #FuturePRoof podcast we discuss:

• City PR firm Tulchan has appointed former Scottish Tory leader Ruth Davidson as an advisor. You can’t legislate and lobby
• Are you helping your organisation prepare for Brexit? We talk about the opportunity for PR practitioners
• It’s not just social media that is being used to share disinformation. Journalists need to be critical voices and name sources
• Facebook is facing pressure in the UK and US over political ads. Legislation is urgently required but isn’t forthcoming
• A new #FuturePRoof project aims to give public relations a voice in the fast growing market of influencer marketing.
• The BBC is in danger of losing younger audiences, and its journalists need to up their game.
• BME PR Pros and W Communications initiatives to tackle diversity in public relations are welcomed

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!

In the latest edition of the #FuturePRoof podcast we discuss:

• Sarah spent her summer holidays writing a guide to countering disinformation for professional communicators
• The CIPR Election is underway and both Sarah and Stephen are backing Mandy Pearse for President in 2021
• Stephen is working with Scott Guthrie and Vuelio to write a guide to earned and owned media governance for influencer marketing
• Home Secretary Priti Patel, herself a professional communication, has pitted police social media managers against front line officers this week
• The PRCA has a pulse survey underway to characterise the market for virtual agencies
• We share our summer reading list tips: How to be right, The Social CEO, and The Leadership Challenge

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.
We're gonna be meeting every 2 to 3 weeks and chatting all things management and communication and we'll have the occasional guest.
So, what are you waiting for? Come on over!
Click here to follow!