On this episode of Broadcast Dialogue - The Podcast - we talk digital strategy for broadcast with Futuri Media's Zena Burns, SVP Strategic Marketing and Brand Development, and formerly part of the team that built the iHeartRadio brand. Burns lays claim to the title of radio's first digital program director, hired back in 2006 to lead content strategy for iHeart's NYC stations. We're also joined by Jim Tarantine, Engagement and Insights Consultant, who was previously with Nielsen for a decade.

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