Graham Richardson, a veteran Canadian journalist, discussed his career, including his time at CBC, ITV (Edmonton) CTV, and his coverage of the 2022 Ottawa trucker convoy protest.

We talked about the challenges of maintaining media trust amidst the proliferation of content and the impact of government subsidies on media organizations. Graham talked about the importance of local news in providing essential services and the need for media to adapt to changing viewer habits, and what he has seen working in Ottawa for CJOH Television as the 6PM news anchor.

What I really like about Graham, was how he covered the Trucker Convoy from a local and national level. He managed to convey the viewpoints of both the residents who were ticked off with the commotion and the truckers who travelled to deliver their message to Ottawa. It was truly a strange time and Graham's reflection is compelling.

He also talked candidly about his transition to Edelman Global Advisory, where he now works on media and crisis management for clients, including the Concussion Legacy Foundation.

A Transcript and video of the show is available on our network page.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elsie Escobar is, without question, one of the pioneers of podcasting.

All the way back in 2006, she started one of the original yoga podcasts: Elsie's Yoga Class, which garnered 4 million downloads in its lifetime. She stuck with it until 2013, when she joined Libsyn, and she's been co-hosting their official podcast The Feed ever since. She also happens to be the first Latina ever inducted into the Academy of Podcasters' Hall of Fame.

That's about as fruitful of a career as any podcaster could hope for, but like most of us, Elsie had another life before embracing the world of online audio. She pivoted from her Hollywood acting career after growing tired of feeling tokenized, thinking podcasting might finally let her stretch her creative legs - and boy, did it ever - but of course, not without a struggle. Getting into podcasting is hard enough today, even with the massive online infrastructure and endless number of tools & resources we have access to. Can you imagine how daunting it must have been in 2006? And yet, Elsie endured, and has an Everest-sized mountain of successes to show for it.

As someone who's been around since the dawn of podcasting, and has seen just about every evolution the medium has gone through, Elsie brought an incredible (and very rare) perspective to the show. Between her thoughts on things like monetization, adapting to new platforms, adding a video component, the importance of promos, and the future of the industry, anyone looking to make a living in this business will no doubt find something incredibly valuable in this episode.

Elsie is also the co-founder and co-host of She Podcasts, the largest online community for women and non binary podcasters on Facebook with over 20,000 members. She continues to make the podcasting space safer and more connected every day, and even shares her future plans to create a better ecosystem for her audience.

A Transcript and video of the show is available on our network page.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marc Scott knows voiceover, and how to market voiceover. He wrapped up his radio career in 2011 but shared his early fascination with radio and how he got his start in the industry through a high school co-op, and details his early career working at various radio stations across Ontario.

Marc pivoted to voiceover in 2011 after being downsized from his final radio job. He emphasizes the importance of marketing and business skills in building a successful voiceover career, and outlines his four-year trajectory from making $15,000 a year to moving to 6 figures by making some smart decisions.

The discussion delves into the risks of relying solely on online casting platforms, the importance of establishing fair rates, and the necessity of coaching and training before creating a solid demo. Marc also shares the impact his podcast has had on his coaching business, and provides advice for new voice actors looking to invest in their career.

Connect to his podcast here.

Throughout the conversation, Marc shares valuable insights and lessons learned from his own experiences transitioning from radio to voiceover.

Get Marc's 10 Voiceover Marketing Mistakes to avoid.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Larry MacInnis has had an incredible career in radio, working largely for the legendary CHUM Radio in Toronto. He shares his incredible journey - from growing up listening to CJCB in Cape Breton, to getting his start in radio at CKEC in New Glasgow, to landing his dream job at CHUM in the most unpredictable of ways.

MacInnis describes the supportive and collaborative environment at CHUM, where character and talent were valued above all else. He recounts the creative freedom he was given to develop innovative campaigns like "Beat the Bank" and work on iconic morning shows with the likes of Roger Ashby, Rick Hodge and Marilyn Denis.

Beyond his work at CHUM, MacInnis also discusses his involvement with the Pro Bono Group, a collective of creatives who produce free public service announcements for worthy causes. He shares insights on the group's origins and impact, as well as his perspective on the role of AI in the future of radio and advertising.

If you work in radio or podcast - get on their distribution list and check out their work.

MacInnis reflects on the mentorship and opportunities that shaped his storied career, and his enduring passion for the radio industry. This episode offers a captivating look into the golden era of Canadian radio.

A Transcript and video of the show is available on our network page.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

James Cridland is Editor of Podnews, the daily podcast newsletter. He is also radio futurologist - a writer, consultant and public speaker on radio’s future.

In this episode you will hear him highlight the complexity of measuring podcast success with metrics like downloads and streams, noting inconsistencies across platforms. James also emphasizes the importance of community and human connection in podcasting, cautioning the shift towards video which dilutes audio's unique benefits. He also discusses the challenges of podcasting 2.0, the lack of a clear cheerleader, and the potential of live podcasting and comments to improve engagement. Additionally, he touches on the future of radio, advocating for real and relevant content over live and local.

A Transcript and video of the show is available on our network page

You get a lot of junk email everyday, but this will not be one of them Subscribe to Podnews and get the latest on everything happening in the world of podcast. There's also a companion podcast available everywhere... I listen to it daily in a flash briefing via an Alexa Skill.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah Spain was a three-sport athlete in high school and heptathlete at Cornell before going on to her epic broadcasting career, highlighting her experiences in sports and media. She explains the challenges and myths surrounding women's sports, citing Title IX and the different forms of perceived equality and opportunities that come with it. Spain shares her work at ESPN, including her time on "Around the Horn" and her podcast, "That's What She Said", which wrapped up in 2023. She also talks about her involvement with the Chicago Red Stars and iHeart's Women's Sports Audio Network. Spain emphasizes the need for better representation and investment in women's sports, noting the economic potential and growing interest in women's leagues.

Sarah's new podcast "Good Game" is apart of the Women's Sports Audio Network founded by iHeartMedia and Deep Blue Sports + Entertainment, and reveals new programming from top athletes and personalities including Madison Packer and Anya Packer, Tisha Alyn, Sheryl Swoopes, Rennae Stubbs, Khristina Williams and of course, Sarah Spain.

A Transcript and video of the show is available on our network page.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Jay Stone, station manager and program director of 102.3 NOW! Radio and 99.3 Up in Edmonton, shares his journey from the Air Force to radio. Jay highlighted the NOW!'s various successes, including winning Major Market Station of the Year and Best Community Service Initiative for the Alberta Day of Caring for Jasper, which raised over $3 million. Jay himself also took home the award for Major Market Program Director of the Year. You can see all the station's awards, as well as a full list of winners, at the Canadian Radio Awards website.

Jay emphasized the importance of emotional connection and unique content, such as the Swiftie-oke contest, which drew 2,000 participants to the River Cree Resort & Casino to sing Taylor Swift songs (in front of a live band) for the chance to win tickets to her next show in Vancouver. He also discussed the station's focus on live, local programming and the community's support, exemplified by a listener donating $5,000 for the Pay It Forward initiative. This year, the station was able to donate $1000 each to 12 deserving nominees from the NOW! Radio community, telling their stories live on air from December 9th to 24th.

A Transcript and video of the show is available on our network page.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dani Stover is back on the show for a 3rd time and she discussed her experience with AM 640's "Let's Talk with Dani Stover," a non-live, pre-recorded radio show that curated content from across The Corus Radio Network. The show, which involved creating six to seven new segments daily, was well-received but faced challenges, including a shift in station direction and a negative climate during the pandemic. Sadly, Corus decided to end the show and part ways with Dani last month. Merry Christmas I guess.

In this episode you will hear Dani express her mental shift from live radio to assembling a fully recorded show, and express her disdain for radio's reliance on text lines for audience engagement. (Can we stop this now?) She also criticized the use of AI and the negative impact of social media.

Dani plans to continue writing on Substack and is considering a future podcast.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our fearless leader, Matt Cundill discusses the challenges and outlook for radio and podcasting in 2025. He criticizes the current state of radio, noting its lack of innovation and the disinterest of station owners. He advocates for a CRTC-led consultation to enhance radio for listeners, not record companies. Matt warns podcasters against adopting every new trend, particularly the shift to video, which can dilute the audio experience and complicate monetization. He highlights the stringent requirements for Spotify's video monetization and emphasizes the importance of maintaining audio quality. Cundill encourages podcasters to strategically use platforms without compromising their core content.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Way back in my 1990's radio days, I got to work alongside Terry Evans. He is the same Terry Evans that wakes Edmontonians up on K97. Terry had a 5 year stint where in worked at the Bear together, we later worked against one another on competing radio stations. He loves music and has been a champion of the Edmonton music scene since he arrived there from British Columbia in the 1980's. One of the things I like about Terry is that he is unwavering. One of the things I dislike about Terry is that he is unwavering. He was unwavering about starting a podcast - until his position shifted "Reluctantly".

Earlier this year, Terry launched his new show Reluctantly, and what follows is one of our famous "Feed Drops" where we feature an episode from another show we know you will enjoy. Terry recorded an episode a few months back with comedian Craig Gass, who has appeared on TV shows like King of Queens, and Sex in the City. Craig tells a few stories from his time writing jokes on the Howard Stern show which I know you will find interesting.

If you like this episode, you will find value in Terry's other interviews with former Edmonton Oiler Kevin Lowe, Musicians Darby Mills from the Headpins, and Tom Cochrane from Red Rider.

We featured Terry on this podcast way back in 2016... you can check that out here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.