Futurum Tech Webcast

Over the last few years, there has been a lot of concern around the amount of data that is used to track us. Every action we take online is tracked, which can be disconcerting when you think about it. But we are on the precipice of a new era. Data deprecation, or the process of limiting what data advertisers and marketers have access to, is slowly picking up steam. And while this is great for consumers, it's adding in a layer of complexity for brands who still need to deliver personalized customer experiences.

We at a crossroads. The organizations that serve up quick, efficient, personalized, and intuitive experiences can because of their access to data. Those are the kind of experiences we crave as consumers. So as organizations shift from third party data, what do marketers need to know to still be able to provide those experiences? Tara and I explored the topic in great detail.

Here are some of the highlights from our conversation:

• An overview of the data privacy laws and regulations that have passed in the last half decade that have gotten us to where we are currently.
• A look at how control over personal data is going back to the consumer.
• How the data privacy changes have disrupted the digital marketing environment.
• How brands are using data to create personalized customer experiences how consumers are reacting to these experiences.
• An overview of how tech companies like Google and Apple are driving data depreciation and what marketers need to know about the changes.
• How Pega can help marketers navigate this transformation.

We closed the conversation talking about how Pega can help marketers navigate this transformation at whatever speed is best for their organization and where we think brands and marketers should be focused for the future.

On this episode of the Futurum Tech Webcast – Interview Series, I am joined by Joanna McDaniel Burkey, Chief Information Security Officer at HP Inc., for a conversation around security in the hybrid world.

In our conversation we discussed the following:

• The driving trend behind workers growing increasingly rebellious to security measures • Staying on track without creating more tension in the company culture, as ITDMs are becoming disheartened and finding their efforts aren't taking hold • What CISOs are doing to drive change for new hybrid work • What role Shadow IT is playing in the challenges and gaps in security • A few of the endpoint security needs for organizations • Recommendations for CISOs that are dealing with modern security competitivities

It was a great conversation and one you don't want to miss. To learn more about HP, Inc. check out their website.

For this vignette of a recent episode of The 5G Factor, part of the Futurum Tech Webcast, analysts Ron Westfall and Shelly Kramer assess T-Mobile's fulfillment of its mission to source 100% of its total electricity usage with renewable energy (RE100) by the end of 2021. T-Mobile attained this milestone by coordinating a renewable energy strategy that encompassed eight virtual power agreements, 19 retail agreements, one Green Direct program, and unbundled Renewable Energy Certificates that support projects nationwide.

In this recent episode of The 5G Factor, part of the Futurum Tech Webcast series, analysts Ron Westfall and Shelly Kramer examined the recent FCC Auction 110, also dubbed the Andromeda auction. The auction yielded some $22 billion in bids, with AT&T and Verizon walking away with the lion's share of the spectrum licenses, with spends of around $9 billion and $7.3 billion respectively.

On this special episode of the Futurum Tech Webcast – Interview Series, I am joined by Ross Mauri, General Manager for IBM Z, for a conversation around one of our favorite topics: AI. This conversation is the second in a three-part series with IBM Z.

In our conversation we discussed the following:

• An overview of the IBM Telum Processor for IBM Z and what it will enable for their customers
• A deep dive into real world use cases
• An exploration into technical and operation assurance
• How IBM Z is aligning with IBM's overall strategic initiatives

It was a great conversation and one you don't want to miss. Want to learn more about what IBM Z and what they are doing in this space? Check out their website.

On this special episode of the Futurum Tech Webcast – Interview Series, I am joined by Ross Mauri, General Manager for IBM Z, for a conversation that focuses on the future of IBM Z, digital transformation and what's ahead for the tech industry. This conversation is the second in a three-part series with IBM Z.

In our conversation we discussed the following:

• A look at the Red Hat acquisition and how that is helping IBM proliferate the hybrid cloud journey
• A detailed exploration of IBM Z's perspective of agility in digital transformation
• What the future holds for confidential computing
• How mainframe will continue to evolve to keep up with the cloud

It was a great conversation and one you don't want to miss. Want to learn more about what IBM Z and what they are doing in this space? Check out their website.

In this special episode of the Futurum Tech Webcast — Interview Series, Futurum's Daniel Newman talks with Yoshinami Takahashi, EVP, Head of Software & Solution Business Group for Fujitsu about Fujitsu's focus for the future and how their plans for growth will meet the challenges of our ever-changing world.

On this special episode of the Futurum Tech Webcast – Interview Series, I am joined by Ross Mauri, General Manager for IBM Z, for a conversation around optimizing app modernization. This conversation is the first in a three-part series with IBM Z.

In our conversation we discussed the following:

• The different messages that exist around migrating workloads to the cloud
• A quick reaction on a recent report from Andreessen Horowitz on migration
• An exploration into the things that come to market that are "anti-mainframe"
• The talent needed to keep growing and stay competitive
• How IBM Z is addressing the different trends in the marketplace

It was a great conversation and one you don't want to miss. Want to learn more about what IBM Z and what they are doing in this space? Check out their website. Also, be sure to hit subscribe down below so you won't miss the next two episodes in the series.

In the latest episode of The 5G Factor, a Futurum Research production focused on the 5G ecosystem, latest news and trends Futurum analysts Shelly Kramer and Ron Westfall cover Netcracker and T-Mobile expanding their strategic partnership, T-Mobile keeps winning the 5G speed war, AT&T and Dish win big in the Andromeda Auction, and T-Mobile and renewable energy.