Futurum Tech Webcast

In this episode of the Futurum Tech Webcast — Interview Series, host Shelly Kramer is joined by Jeff Nicholson, global head of CRM at Pega to discuss how businesses are adapting customer service strategies in times of disruption.

This conversation is intended as a preview to Pega's upcoming Pegaworld iNspire virtual event being held on June 2, 2020, from 9 to 11:30am EDT. This high impact, low time commitment, interactive virtual event is free, sure to be packed with great information, and also available on demand for all registrants — you'll find a registration link at the bottom of these show notes.

Shelly and Jeff covered a wide range of topics related to customer relationship management (CRM) and how businesses are adapting their customer service strategies in times of disruption including:

• The challenges the Pega team is seeing from their customers and what they are specifically asking for;

• Examples of what organizations can do to help meet their customer service challenges;

• The role that building empathy for customers into customer service operations can play, in times of pandemic and beyond;

• How organizations and using technology to help develop strategies for providing exceptional customer service in times of disruption;

• How NPL-powered email bots can help speed up email response times; and

• How establishing microjourneys and smart case management systems can help reduce the time front line workers are spending tracking and managing all interactions.

Jeff shared a variety of fascinating real world use case examples that we can all learn from, and also talked a little about Pega's Crisis Response Solutions Portfolio and how organizations are using and deriving value from that.

He also shared some customer use case examples showcasing the innovative ways that Pega customers are embracing digital transformation, adapting their customer service strategies in times of disruption, and the technology solutions they're using to make that happen.

This is digital transformation personified and it was exciting to get an inside look at how organizations are pivoting, embracing technology, and developing customer service strategies that allow them to not only function, but hopefully to set themselves up to future-proof their operations moving forward.

Here's your reminder to make it a point to register for Pega's upcoming Pegaworld iNspire virtual event being held on June 2, 2020, from 9 to 11:30am EDT. This high impact, low time commitment, interactive virtual event is free, sure to be packed with great information, and also available on demand for all registrants. Be sure and note that even if you can't attend the virtual event in person on June 2nd, if you'll register, you'll be able to access the entire event on demand. Register for Pegaworld iNsprire here.

Please also check out my other interviews with Pega SMES, including:

The Pandemic is a Catalyst a Lot of Businesses Needed — It's Time for a Massive Rethink (Don Schuerman, Pega CTO)

How Banks Are Capitalizing on Pandemic-Fueled Digital Transformation to Serve Customers (Marc Andrews, VP of Financial Services and Insurance)

In this episode of the Futurum Tech Podcast, Interview Series, host Shelly Kramer speaks with

Marc Andrews, VP of Financial Services and Insurance at Pega, to discuss how banks are capitalizing on pandemic-fueled digital transformation to serve their customers.

This conversation is intended as a preview to Pega's upcoming Pegaworld iNspire virtual event being held on June 2, 2020, from 9 to 11:30am EDT. This high impact, low time commitment, interactive virtual event is free, sure to be packed with great information, and also available on demand for all registrants. Register for Pegaworld iNsprire here.

Shelly and Mark covered a wide range of topics, including:

• The challenges banks face in servicing their customers as a result of the global pandemic, and how banks and financial institutions are capitalizing on digital transformation to improve almost every part of their operations;

• The impact working remotely presents for banks and financial institutions when handling an increased volume of requests and a different kind of customer requests than what they are accustomed to and a myriad of other challenges;

• The gaps or full on deficiencies in some organizations' digital capabilities and how the Band-Aid approach is out, and auditability, compliance, scalability, combined with the ability to shift resources as needed, is more important now than ever before.

• The fact that despite the rise of FinTechs — who often offer slicker, more seamless digital experiences — this crisis might actually give banks the chance to recover and thrive and the factors that influence that;

• What customers are looking for from their technology partners and what they seem to need the most;

• The role intelligent automation can play in helping banks and financial institutions manage processes and cases from front to back and to be able to deliver those quickly.

Marc shared some interesting customer use case examples and some innovative approaches that Pega customers are taking spurred by the pandemic.

There is a new way forward in financial services, and banks can use technology to increase their level of service, create and deepen customer loyalty, streamline processes, increase efficiencies, meet compliance objectives, and more effectively compete in what is an increasingly crowded marketplace.

Check out the show recap of the interview I did with Pega's Don Schuerman discussing how the pandemic might well be a catalyst a lot of businesses needed. You'll find that here: The Pandemic is a Catalyst a Lot of Businesses Needed – It's Time for a Massive Rethink.

On this episode of the Futurum Tech Podcast - Interview Series, host Daniel Newman welcomes Jeni Panhorst, Vice President and General Manager of Network and Edge Platforms Division at Intel for a conversation about the future of 5G and edge innovation.

Technology Companies are Essential

Intel, like most companies in the last few months, has had to pivot to figure out how to deliver what other companies and the world needs right now to fight this pandemic. Whether it's just dealing with the changes in the way that we work, being able to support the enterprise capacity, or the communications capacity that's required for people as they pivot their work from offices to homes, Intel has been a backbone for technology solutions in infrastructure worldwide. And that's likely going to continue with the proliferation of 5G networks and edge technology.

The Future of 5G and Edge Innovation

10 years ago, the smartphone revolution created an entirely new ecosystem for innovation of apps and services that now, we couldn't imagine living without. Intel has been involved in that transformation from the beginning, working network operators, telecom equipment manufacturers, hardware manufacturers, software innovators, system integrators, and other partners to build network infrastructure with greater capacity and great flexibility that supported and connected all these devices. This has formed the foundation for the future of 5G and edge innovation.

Today networks have more flexibility and agility to bring computing capacity closer to where data is generated which in turn enables innovation. We have the ability to process data much closer to where it's brought into the overall system which drives down decision latency and drives up a value of insights that are generated.

Jeni shared that Intel has built a huge foundation through virtualization of the network, cloudification of the network, which is going to form the bedrock for the next wave of 5G and edge innovation as well.

Improving the Ability to Innovate

Dan referenced a recent report Futurum conducted in partnership with Intel on hardware to software transformation that determined with software defined virtualization, a lot more can be done in less time — workloads can be scaled, data can move more seamlessly, and we can have real-time applications for things like edge and IoT, in retail, smart cities and government.

But this high degree of virtualization has also given companies the ability to do more and more computing closer to the data. They have the ability to add AI and machine learning enabled services much closer to where those devices exist. More companies are able to innovate new use cases for these technologies.

Jeni and Dan discussed a few different examples of new use cases like factory reconfiguration. There's an aggregation of insights coming from multiple different factory locations, so companies have the ability now to reconfigure the equipment to deal with changing demand or the need to produce different types of goods like we saw with the PPE shortage. And since companies have found success with this, it will likely accelerate more in the future.

The Next Generation of 5G Edge

Jeni shared some of the exciting announcements that Intel has made recently like the Intel Xeon processors and the Intel Atom P5900 product — a system on a chip specifically focused on the radio access network. It is the first Intel architecture processor focused on base stations.

Intel is focused on building next generation 5G base stations based on this product, as well as a set of products across the portfolio, including the FPGA products, the ASIC products and the Intel Ethernet controllers, in order to have a complete solution that delivers on the needs of 5G processing.

Intel's Commitment to Partnerships

There's an opportunity now to partner across the industry to ensure that the needs of the next generation of networks are met. Non-real time is not valuable anymore. The closer the data is to the actual moment is when companies will see the biggest return — and that is what intel is committed to providing.

Jeni shared that Intel is heavily dependent upon those partnerships that exist across the entire value chain, whether it's the equipment manufacturers, the software vendors, the system integrators, and the operators and end users who are deploying and using the technology. But not every network developer will have the right expertise that is needed for the new use cases.

In order to foster innovation Intel created an open source software toolkit called OpenNESS. The purpose is to abstract the complexity out of the network to developers of edge applications while providing a place for those next generation cloud-native edge applications to land.

There are a lot of challenges that still need to be addressed in order to ensure the orchestration and automation of the necessary infrastructure in order to deliver all of the promises of next-generation edge computing. But it's definitely something that Intel is invested in, in order to create that next wave of innovation.

This was a fascinating conversation with a dynamic leader in the 5G and edge computing space that should not be missed. And don't forget to subscribe to the Futurum Tech Podcast so you never miss an episode.

In this new episode of the Futurum Tech Webcast, senior analyst Sarah Wallace joined host Shelly Kramer to discuss the COVID-19 driven evolution of the financial services sector as a precursor to the release of their upcoming Financial Services Market Insight report. Their coverage in this episode included what's now, what's next, and what's important to know about if you're operating in this space.

Topics discussed ranged from:

• Technology powering the evolution of financial services
• Financial services cloud vendors in general, as well as the latest offerings from IBM and AWS
• What's happening with digital payments (and why)
• Ecommerce growth spurred by COVID-19 and growth predictions
• The importance of SOCs and use of SIEMs to detect, isolate, and mitigate security risks
• The role RPA is playing in the digital transformation of financial services

COVID-19 has shifted financial services more rapidly into digital transformation, which is a good thing for pretty much organizations and consumers alike. For the most up-to-date information on what's now, what's next, and what's important to know about if you're operating in this space, this is a don't miss episode. Be sure to hit the "subscribe" button while you're here.

Find and Connect with Shelly Kramer and Sarah Wallace on the web as follows:

Shelly Kramer on Twitter - @ShellyKramer

Shelly Kramer on LinkedIn

Sarah Wallace on Twitter - @Sarah_Wallace

Sarah Wallace on LinkedIn

For more on Futurum Research, check us out here: Futurum Research

Find Futurum Research on LinkedIn and on Twitter @Futurum Research

Other insights from Futurum Research:

Exploring AWS' Recent Announcements with Jeff Bar, AWS VP and Chief Evangelist

Think 2020: IBM Goes Vertical With the Financial Services Ready Cloud

Think 2020: IBM Extends Hybrid Cloud Offering with IBM Cloud Satellite

AWS Results Still a Bright Spot Within Amazon's Q1 Earnings

Leading tech analysts from Futurum Research offer weekly deep dives on the latest in tech news, new products and services, mergers, earnings, regulations, and more, from startups to industry leaders, emerging tech and what's ahead for industries across the globe, along with interviews with tech industry leaders and experts.

In this episode of the Futurum Tech Podcast, Interview Series, I'm joined by Don Schuerman, the CTO of Pega, a leader in software for customer engagement and intelligent automation, for a conversation about how the COVID-19 pandemic is perhaps a catalyst that a lot of businesses needed right now. We explore how engaging in a massive rethink is likely the best path forward for companies of all sizes as we navigate pandemic times, and also take a quick preview of Pega's upcoming Pegaworld iNspire virtual event being held from 9am to 11:30am EDT on June 2, 2020.

Our conversation included insights into the following:

• The fact that digital transformation in the COVID-19 age is truly an opportunity for organizations to not just survive, but also to thrive. In fact, some might say that this is a once in a lifetime opportunity.

• The role a smart digital transformation strategy plays in pandemic times and beyond, helping lay the foundation for the future, including building resiliency into organizations in ways it might not have existed before

• Business architecture and what to consider when setting out to future-proof your business model, and the role that technology plays there, as well as why designing with a "digital first" mindset is more important now than ever before

• How solutions that serve short term needs — things like automation, case management, and low code app development — can ultimately serve as building blocks for more bigger, more comprehensive solutions down the line.

• Real world use cases of some exciting technology solutions that are happening right now, as well as a look at how those can be extended in the future.

• The role that automation plays in building and facilitating resilient, business operations.

Take a moment and go register (it's free!) for Pega's upcoming Pegaworld iNspire virtual event on June 2nd, from 9am to 11:30am EDT. You'll get a chance to hear keynotes from Anna Gleiss, Siemens' Global IT Head (Don't Just Talk, Transform: Survive and Thrive in a Disrupted World), Rich Gilbert, Aflac's Chief Digital Information Officer (One Digital Aflac: A Digital Transformation Journey), and Pega's Founder and CEO, Alan Trefler (The Platform for your Platforms). You'll hear use cases and insights from Vodafone, Anthem, Blue Shield of California, Unilever, Google, Lloyds Banking Group, HSBC and others, and walk away with a myriad of valuable information that will undoubtedly help on your organization's digital transformation journey, in pandemic times and beyond. Note that even if you can't attend the Pegaworld iNspire event live on June 2nd, if you register, you'll have access to all the content on demand. Now go do that, right now! Register here.

On this episode of the Futurum Tech Podcast - Interview Series, host Daniel Newman welcomes Alexey Gerasimov, Vice President of Global Cloud Delivery for HPE to discuss cloud consumption, the benefits of the cloud, and how to find the right mix of cloud for your business.

The Value of the Cloud in the Face of COVID-19

We have built a culture of face to face collaboration, but how we approach business and collaboration has changed in the last few months. Cloud has enabled us to be able to work from home. It has powered companies to keep going. We are coming to a point now where the real, true value of cloud can be realized especially those companies still looking to transform to be able to conduct business as effectively as possible.

Public Cloud Works… Most of the Time

Public cloud usage is through the roof right now. Originally, the whole concept of public cloud was centered on speed, agility, cost effectiveness and faster time to market — all of which was not available in on-prem environments. But that has started to change in recent years as on-prem, private cloud, and hybrid options have started to flood the market. Many companies now employ some sort of cloud mix to handle all of their needs. But the question remains, how do companies figure out the right mix of cloud options? Where should workloads go? This is what HPE strives to help companies figure out.

Enterprise Cloud Adoption Needs Strategy

Like any technology, just because you can migrate to the cloud doesn't mean you should. Your enterprise cloud adoption needs a strategy. Shadow IT won't work for the cloud.

HPE works with companies to figure out what exactly their needs are in order to recommend the right mix. It's a multi-phase journey that allows companies to build in increments similar to a devops approach. Alexey broke down the basic steps of the process into strategic workshop, assessment, minimum viable cloud, final cloud solution.

The strategic workshop is the most important step. It lays the groundwork for the entire cloud strategy. Companies first need to answer a few basic questions to get to the strategy behind a cloud migration. Questions include why are we doing this? What problems are we trying to solve? And where can we gain the most business value?

Objective Recommendations

Once the strategic workshop and assessment are complete, HPE can pitch recommendations that are part of the Right Mix Advisor. The best thing about HPE is they don't pitch one cloud over another for their own gain.

HPE partners with several cloud providers and pick the best cloud for whatever their customers requirements are. HPE determines what applications and workloads can go to the right cloud infrastructure based on decisions from tech components like security, governance, and finances among other things. They help customers find what they need and then can help the strategy shift as needed as well.

Process of Ongoing Engagement

What works today for a cloud strategy might not work next year or even in six months. Companies can spend unnecessarily more if they don't pay attention when adding on or dealing with scale. Cloud is a living, breathing entity that HPE can help manage in a few different ways like cost control and managed compliance. Having the right structure in place from a cost approach is critical especially in situations like this where everyone is tightening their belts so to speak. Alexey noted that HPE understands this and helps companies get it right from the start.

COVID-19 and Cloud Transformations

With the outbreak of COVID-19 every company had to step up their game. If they had already started to transform, the process went faster. If they were already in the cloud, they likely needed more bandwidth or compute power. If companies hadn't transformed at all, it became even more clear that they needed to. The spending must go on to keep business moving forward no matter what the situation is.

HPE stepped in to help even more. First, companies can defer payments for 90 days to get the technology and IT infrastructure set up to continue working efficiently. Second, if companies need cash upfront, HPE is offering a buy back program where they will buy back old outdated technology assets to help with the new IT infrastructure investment.

Furthermore, once IT leaders and companies realize what their cloud strategy looks like, HPE can work with them to figure out how that adoption happens. Whether it's buying the technology back and managing it for them or moving technology to consumption models, HPE has a lot of different options available to help companies in whatever stage they are in.

If you'd like to learn more about how HPE can help you with your cloud strategy, please visit their website and be sure to listen to the full episode to hear more insights. While you're at it make sure to hit subscribe so you never miss an episode.

On this special edition of the Futurum Tech Podcast - Interview Series, host Daniel Newman welcomes Mark Hughes, Senior Vice President of Security at DXC Technology to discuss the CISO's playbook for leading security during COVID-19.

The Current Cybersecurity Landscape

Cybersecurity challenges and threats are not getting any better or easier to manage. CISOs confront new threats, new threat actors, and new strains of malware and ransomware constantly. We used to be concerned with confidentiality attacks where information was being stolen, but now there is an increasing escalation in targeted attacks like ransomware.

To deal with these threats, most companies are spending just enough money to have the framework to stop the most critical attacks. But many companies aren't overspending on security to be safe. There are trade-offs between the risk-based decisions, but there are two things that are definitely true in the cybersecurity landscape right now.

1. A lot of risks come from malicious intent, but not all so organizations need to be prepared on all fronts.
2. Threats and risks appear very quickly. Many organizations can be secure one day and under attack the next.

CISOs are in a balancing act. They need to mitigate risks as quickly as possible while making sure that the organization is as secure as it can be with a limited budget. It can definitely be tricky.

New Challenges with Remote Work

Almost overnight, CISOs faced a whole host of new challenges as entire companies moved to remote work as a result of the pandemic. Until now, many companies had a few groups working remotely or were prepared for people to work from their own devices while traveling. They only had a small scale set up to manage little pockets of people, but now companies and CISOs have to do this with the whole organization. The job of a CISO got extremely complicated in the matter of a few days. Every CISO was now asked if the company had the scale and infrastructure to handle this new situation. And if they didn't have the scale, CISOs needed to come up with a solution — and fast.

The second question many CISOs faced was can the security tools operate effectively in the new network environments we are now operating in. Are there particular groups that pose the highest level or risk that need access to critical tools? How do you layer security in a work from home environment so you can manage risk proportionately without hindering productivity?

Managing Security Risks

Companies have SaaS solutions, open source solutions, open stack, public clouds, private clouds, and a host of other initiatives and programs in use to help employees be productive. But each new program or solution adds a layer of complexity to security. And as much as a CISO might want to, putting stringent security protocols in place isn't always the answer.

It's a balance between four things: people, process, physical control, and technical control. CISOs need to educate people on the role they play in security. They need to help people understand the process of security. Then there needs to be physical and technical security controls in place that are manageable.

If you try to skew your strategy to only one bucket, like the technical aspect, users will figure out workarounds. But if you make sure that people know that security is the thing that needs to be done everywhere, by everyone, at all times, you'll find more success. Education, however trite it may sound, is key.

If you do this well and do it consistently, you can massively improve your risk posture making a big difference very quickly.

If you'd like to learn more about managing your security risk and ways DXC Technology can help, check out their website. Be sure to listen to the full episode below and while you're at it, make sure to hit subscribe.

On this special episode of the Futurum Tech Podcast - Interview Series, host Daniel Newman welcomes Dan Rodriguez, Vice President Network Platforms Group and GM Communication Infrastructure Division at Intel to discuss the proliferation of 5G, network platforms, and the impact COVID-19 is having on technology.

Intel's Response to COVID-19

The COVID-19 pandemic has made it clear that technology is an essential part of our lives and how we conduct business. Intel has pledged an additional $50 billion to help support the use of technology for patient care, online education, and scientists who are searching for a cure. Intel employees are essential workers who are keeping the networks and technology up and running so we can continue to function on a personal level, business level and global level.

COVID-19's Impact on 5G Networks

Prior to the pandemic, the big topic in networking for 2020 was 5G. Despite the current macroeconomic uncertainty, Dan shared that most of Intel's customers and partners are continuing with their planned pace of 5G deployment. Networking and the infrastructure needed to support the advancements of the technology are critical.

We are seeing a lot of governments worldwide recognize the need for this critical infrastructure and many are including the support for infrastructure in stimulus packages.

Our current infrastructure has been essential for how economies are able to sustain during this crisis. The work that intel has done has been paramount to keeping our economy running, business operating, and students learning.

Industry Response to COVID-19

Intel works with a lot of cloud and communication service providers. These customers have made small adjustments in their networks and will likely make more adjustments as demand and traffic on the networks continues to increase.

Besides the immediate changes, many customers are focused on building out infrastructure to support what's coming in the future. CoSPs are preparing for 5G. Businesses are preparing to utilize the next wave of compute infrastructure — edge technology.

Dan shared that companies are ramping up their investments in 5G and edge computing in a big way — and it shows.

Intel's Investments to Unlock the Full Potential of 5G

In February, Intel announced new products and investments that have showcased their broad portfolio from both a silicon and software perspective. Unlocking the full potential of 5G requires network transformation and Intel is ready to drive this forward.

The first announcement was additional investments to the Xeon Scalable platform which is the foundation of many networks worldwide with over 30 million units sold. Dan shared that in addition to enhancing the architecture and CPU, the company has also made adjustments to other platform ingredients that go around it like ethernet controllers.

Intel has also made significant investments in many open source communities like Linux Foundation DPDK and CNCF. These investments and contributions really enable the core networks today, as well as the future.

The company has made continued progress on the journey of network transformation with virtualization. Last year 40 percent of all core network deployments beame virtualized. By 2024, Intel expected that number to be 80 percent which will be fueled by 5G investments.

Intel also announced the Atom P5900 platform, the first SoC built from the ground up to meet the needs of a Radio Access Network including low-latency and high-bandwidth. This platform will deliver what's required for 5G base stations today and in the future.

The final significant announcement, the Intel Ethernet 700 Series Network Adapter, will give radio access networks the additional functionality needed to handle the latency requirements across 5G network implementations.

Customers need to invest in networks that have the end-to-end architecture that can support the increased demand from 5G and other emerging technologies. With these new announcements, Intel is a leading provider in base stations going forward working with customers to meet the new demands.

If you'd like to learn more about Intel's announcements, products, investments or their response to COVID-19, visit their website. Be sure to listen to the full episode below and while you're at it make sure you hit subscribe so you never miss an episode.

On this episode of Navigate, a special six-part podcast series with Pexip and Futurum Research, host Daniel Newman talks with Jordan Owens, VP of Architecture at Pexip, about how video fits into your long term digital workplace strategy.

Video Complements In-Person Meetings

COVID-19 forced companies to turn to video to work effectively and to connect with teams and employees now spread out across the country. While video is great for maintaining face-to-face interactions when remote, there will always be value in meeting in person. When we come out of this pandemic and return to business as normal, people will crave the human-to-human interaction.

But video will augment those meetings and help fill in the gaps. If someone is working from home or travelling, video conferencing will be more normal to ensure that person is connected to the workplace.

Businesses will realize that they used video to fill the void during this pandemic, why can't it continue once we emerge and return to normal?

Realizing the Benefits of Video

Video conferencing will also be part of the digital workplace strategy because companies will finally see its worth. Companies will realize that this technology will help accelerate transformation and improve efficiency ultimately improving the bottom line. It will also likely eliminate unnecessary travel, saving companies money. A lot can get done in a well-assembled, secure, high definition, quick, easy to enter, frictionless video meeting. No need to travel across the country or across the globe for meetings.

For employees, video will be empowering. Employees will have a better work life balance once video is part of the digital workplace strategy. The current work environment is illustrating that employees can be effective working from home with video. Jordan predicts that managers and leaders will empower employees to make the decisions that are right for themselves. That could be creating a flexible work schedule, eliminating travel, or working from home full time. Employees are going to figure out how to use the tools they're given, including video, to be more effective in their role in the workplace.

How to Deploy Video as a Long-Term Strategy

It's clear that video is now mission-critical. Once we return to our normal work environments, IT leaders will be tasked with determining if they have the right tools in place to support video in the digital workplace strategy. This will likely require an audit and internal reflection on processes that are currently in place to determine where video fits.

Video isn't going anywhere. It will soon be built into the fabric of how we work. If you'd like to learn more about Pexip, their products, offerings, and how they can help you add video to your digital workplace strategy, be sure to check out their website or listen to the full episode of Navigate below.

In this episode of the Futurum Tech Webcast, Daniel Newman is joined by partner and fellow analyst Shelly Kramer to explore what pandemic marketing looks like for Big Tech. Their conversation revolved around things to keep in mind as we transition to digital events and other marketing tactics — and the important pivot needed by Big Tech in order to stay connected with customers and prospects in the year ahead.

Their conversation explored how companies are dealing with the events that they've been relying on for decades are cancelled, and what a "new normal" in terms of tech brands connecting with customers and prospects might look like — or at least a temporary normal as we move from in person events to digital events. The conversation also included insights on:

• Big tech is experiencing two years' worth of digital transformation happening at the speed of light

• Why (and how) social habits need to be revisited

• How to replace face-to-face interactions that happen at live events and how brands can pivot to create and/or participate in digital events that look and feel like the next best thing to in person interactions. Being raw, being vulnerable, offering up the human side of the brand is not only possible, it's incredibly impactful.

• How things like podcasts, webcasts, fireside chats video discussions, online media events, and well-executed digital events can all play an outsized role in how big tech is able to pivot — in pandemic times and beyond.

They examined some of the digital events they have sat through these last few weeks and touched on the good (and there wasn't much) and the not-so-good that they saw along the way — and what brands can learn from those early experiences. The explored how brands need to pivot and what marketing messaging should look and feel like.

Want more on that (of course you do!) you can watch the video here — be sure to subscribe to the Futurum YouTube channel while you're here.

You can find more insights from the Futurum Research team on the Futurum Website and connect with Shelly Kramer and Daniel Newman in social as follows:

Shelly Kramer Twitter

Shelly Kramer LinkedIn

Daniel Newman Twitter

Daniel Newman LinkedIn