Brian Newberry is the CEO of Girl Scouts of Eastern Washington and Northern Idaho. Prior to his CEO appointment, he served as Executive Director of Leadership Spokane, a diverse community of youth and adult leaders seeking to build a stronger community, and was the Commander of the 92nd Air Refueling wing, serving military and humanitarian operations throughout the globe. An adjunct Professor in the MBA program, Brian is a graduate of the US Air Force Academy and recipient of the Bronze Star.

Jabez LeBret is an executive in residence in the School of Business. His expertise spans marketing, finance, education, and entrepreneurship. In this episode, he discusses branding in the era of social media and specifically Southwest Airline’s recent announcement to shift away from the business model it’s long been known for.

Ryan Herzog is an Associate Professor of Economics at Gonzaga and is a co-author of one of the top college textbooks, Principles of Economics, with Nobel Laureate Paul Krugman. Dr. Herzog’s expertise has been featured on various media outlets including CBS, Bloomberg, Cheddar, and the CBC.

Shelby Arveson, Chief Financial Officer for Providence's South Division, brings over 21 years of experience in financial strategy and leadership to this episode. A proud Gonzaga Business graduate, Shelby has worked across financial reporting, operational finance, and mergers & acquisitions, now overseeing the financial health of a large integrated healthcare system in California. Hosted by Professors Stephanie Van Dellen and Andrew Brajcich.