We have the Sneaker Oracle Matt Powell joining us for Ep:2 of the G2 Hoops Podcast. The first time I communicated with Matt was years ago when I was trying to get the Egyptian Basketball Federation a shoe deal for the National Teams. Matt Powell is the Senior Industry Advisor for NDP Sports. Matt Powell is the leader in his field and your favorite shoe brands go to him for insight. During the episode we talk about a variety of things. We take a deep dive into the sneaker world and give the audience a peek behind the veil. We discuss signature shoe contracts, retail space, which brands grew during the pandemic, potential black ownership with Reebok, Naomi Oaska and how YEEZY didn't jump over the jumpman. Also Millennials/Gen Z shop and potentially seeing SNKRS APP stores in the future. Episode you don't want to miss. Thanks for tuning in. Make sure to subscribe!!!!!!