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G2 crossed $50M in ARR in 2020.
That’s rarefied air. Only about 4% of SaaS and subscription companies have ever hit that mark.
In this episode, we’re taking a peek behind the curtain to see the GTM processes and planning that G2 put in place to reach the summit.
Mike Weir, the Chief Revenue Officer at G2, shares his insights on the strategies you should use to reach that mark, and what you should prioritize once you’re there.
We discuss:
- How to adopt a strong and rigorous planning process
- How focusing on the growth of your people positions your company for growth
- Why buyer intent data is important
Have an idea for a guest or show topic? Email me at [email protected].
Hear more go-to-market excellence by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts.
Listening on a desktop & can’t see the links? Just search for Go-to-Market Excellence in your favorite podcast player.
5
3232 ratings
G2 crossed $50M in ARR in 2020.
That’s rarefied air. Only about 4% of SaaS and subscription companies have ever hit that mark.
In this episode, we’re taking a peek behind the curtain to see the GTM processes and planning that G2 put in place to reach the summit.
Mike Weir, the Chief Revenue Officer at G2, shares his insights on the strategies you should use to reach that mark, and what you should prioritize once you’re there.
We discuss:
- How to adopt a strong and rigorous planning process
- How focusing on the growth of your people positions your company for growth
- Why buyer intent data is important
Have an idea for a guest or show topic? Email me at [email protected].
Hear more go-to-market excellence by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts.
Listening on a desktop & can’t see the links? Just search for Go-to-Market Excellence in your favorite podcast player.
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