Becky spoke to Alix about her role as digital account director and explains how easy and useful it is to have Google Analytics on your website.

They had a conversation about how in-depth GA4 can be - from seeing why people land on that webpage, why they visit and why they might be leaving.

Listen to the episode to see why your website should have Google Analytics, and which forms of AI Becky uses...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025