How do you learn how sell stuff online when it hasn't been done before? And then how do you convince people to buy your products?

Gabby Leibovich did just that – and in the process, with his brother Hezi, became one of Australia's best online retailers. Gabby and Hezi separately started selling products on eBay in the early 2000s, before joining forces to create Catch Of The Day – fifteen years later, and the eCommerce giant has become a multi-billion dollar business.

In this episode, Gabby talks about growing up in a war zone, how raising $80 million from Tiger Global and James Packer changed his life and how he became the master of PR.

See omnystudio.com/listener for privacy information.