This is a free preview of a paid episode. To hear more, visit gabimaddocks.substack.com
I feel totally inspired after the session with Cerys last week, and learned so much. I am now armed with a clear action plan and have had so many questions answered!
I urge you to watch the recording, even if “getting into schools” isn’t on your to-do list right now - you may find that there are ideas in there of things you can do that you hadn’t even thought of (I know that’s the case for me).
You also have the option of listening to the workshop as a podcast on Spotify (just search for Gabi’s Speech and Drama Community, and make sure you’ve linked your Spotify and Substack accounts, so you get the full recording).
Below is a summary of what was covered in the meeting, to whet your appetite, and a copy of the slideshow that Cerys used.
I have also signed up for Cerys’s masterclass on school partnerships on Wednesday, 23rd September at 8pm - I hope to see some of you there! Here’s the link to book your place.
School Partnership Training Session
Cerys Keneally from the Approaching Schools Academy led a training session on building school partnerships for LAMDA class providers. Cerys explained her background as a former teacher and dance business owner, and outlined her three service offerings:
* School program creation
* Approaching Schools Academy training
* Vibe Mastermind groups (for established providers)
Why do schools purchase drama programs?
Cerys discussed how schools approach purchasing drama and speech programs, explaining that schools don’t buy specific drama programs but rather solutions to problems they face. These might be:
* attendance issues
* behaviour problems
* curriculum requirements
Cerys highlighted the new enrichment framework in England that emphasises personal development and external partnerships, noting that drama and arts programs align well with these priorities. It is the first time that external providers have been specifically included as the “third workforce” within schools (the first being the teachers, and the second being the support staff).
Cerys advised us to focus on communicating how their programs address school priorities rather than just marketing the features of their drama classes, as this approach is more effective in securing school investments.
A Clear Sales Strategy.
Cerys discussed the differences between selling to parents and schools, explaining that schools make more logical decisions based on factors like staff workload, budget constraints, and justification requirements. She emphasised the importance of positioning drama services as solutions to schools’ pressing needs around behaviour, well-being, and attainment rather than presenting them as optional extras.
Cerys provided a clear framework for approaching schools, recommending that providers demonstrate their value, show curriculum alignment, and offer clear benefits that address specific school priorities.
Build on the connections you already have.
Cerys shared strategies for scaling educational workshops, including packaging existing content for multiple schools and following up with previous clients. She explained how we can leverage our existing relationships with schools to introduce new workshop offerings.
Slideshow