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Gabriele Eder, Hyatt Andaz Munich Marcomms Manager, on Local Immersion
A localisation success story: when adaptation goes beyond language
Andaz is Hindi for 'personal style', which is reflected in the truly personalised local experience offered to guests at Hyatt Andaz® Munich Schwabinger Tor. As the hotel's Marketing Communications Manager, Gabriele discusses the importance of the brand's local touch and emotional connection with guests across all communication channels, even more so during and following the pandemic.
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By Creative CultureA localisation success story: when adaptation goes beyond language
Andaz is Hindi for 'personal style', which is reflected in the truly personalised local experience offered to guests at Hyatt Andaz® Munich Schwabinger Tor. As the hotel's Marketing Communications Manager, Gabriele discusses the importance of the brand's local touch and emotional connection with guests across all communication channels, even more so during and following the pandemic.