Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval. 

He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention. 

We discuss:

1. The best way to drive long-term growth in B2B brands
2. Arval's approach to segmentation and targeting their audiences
3. Balancing short-term performance with long-term brand building
4. Attracting consumers and businesses with brand communication
5. The impact of trends on the ability to drive brand growth