ClientSide

Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA. 

She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally.

We discuss:

1. What Robotic Process Automation is and the uses for it
2. How RPA can be used for social good
3. How to approach the challenge of growing awareness
4. The importance of having an understanding of new/innovative tech

Ruben Bell is responsible for executing digital strategy for one of the UK's biggest tech businesses, Vodafone. 

He is focused on executing a digital strategy and value-focused change within a Scaled Agile environment. Ruben is an experienced change management specialist passionate about delivering sustainable transformations that make a real difference. 

We discuss:

1. How Vodafone has transformed over the last few years
2. Keeping up with demand from consumers and employees
3. What a world-class employee experience looks like
4. Improving employee experience with digital

Amy Webb is an American futurist, author and founder and CEO of the Future Today Institute. She is the author of several best-selling books such as 'The Signals Are Talking', 'The Big Nine' and her new book 'The Genesis Machine'. 

She is an adjunct assistant professor at New York University's Stern School of Business, a nonresident senior fellow at Atlantic Council, and was a 2014–15 Visiting Nieman Fellow at Harvard University.

We discuss:

1. What the future of technology looks like
2. How Synthetic biology will revolutionize life as we know it
3. Distinguishing real trends from the merely trendy
4. How to think like a futurist

Jan Kämpfer is the Marketing Director for Panasonic Connect Europe. 

Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales. 

Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future.

We discuss:

1. How he drives growth for Panasonic's brand
2. How sales and BD has changed over the last 2 years
3. The role Ai plays in their sales and marketing approach
4. Budgeting towards performance marketing vs brand building

Tania Jones is a Community and Global Talent Partner at FARFETCH. She is a passionate community builder and worked with several leading global brands across building teams, excellent customer service, facility operations, scaling business and marketing strategy. 

FARFETCH is the leading global platform for the luxury fashion industry. Their mission is to be the global platform for luxury fashion, connecting creators, curators and consumers

We discuss:

1. The role and responsibilities of a community and global talent partner
2. Factors that have contributed to the tech boom in India
3. How to keep and incentivises talented people
4. How FARFETCH approaches diversity and inclusion

Locky Wright is the Commercial Lead at Touchlab, one of the most exciting startups of the past decade. 

Touchlab manufactures e-skin thinner than human skin which can be wrapped around hard or soft surfaces to sense pressure and location in real-time. 

Locky is responsible for sales and marketing, finding and onboarding new large-scale clients and developing the VC fundraising strategy. 

We discuss:

1. Who Touchlab are and the problems they solve for customers
2. The innovation Touchlab is bringing to the market
3. Where the biggest market opportunities are currently
4. The most exciting applications for Touchlab

Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval. 

He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention. 

We discuss:

1. The best way to drive long-term growth in B2B brands
2. Arval's approach to segmentation and targeting their audiences
3. Balancing short-term performance with long-term brand building
4. Attracting consumers and businesses with brand communication
5. The impact of trends on the ability to drive brand growth

Gareth Spence is Senior Director of Digital Marketing and Public Relations at ADVA. 

He helps companies build global brands and grow new revenue opportunities. He has an in-depth knowledge of producing compelling and original multimedia content for senior audiences. 

ADVA's technology forms the building blocks of a shared digital future and empowers global networks. They continually develop breakthrough hardware and software that leads the networking industry and creates new business opportunities.

We discuss:

1. What the best companies do to win through content marketing
2. How PR and digital marketing go hand in hand
3. The fundamentals of great PR
4. How PR approaches and tactics have changed

Richard Lane is the Co-founder and Chief Commercial Officer at Durhamlane, a leading revenue generation company. 

He has over 25 years of commercial sales experience, delivering progressive business development solutions to businesses of all sizes from SMEs to Blue Chip clients throughout the UK & Europe.

We discuss:

1. How Durhamlane helps global enterprise brands
2. Setting up Durhamlane and the most significant milestones
3. The skill and mindset of a successful salesperson today
4. How B2B businesses can improve demand generation programs
5. The impact covid has had on the approach to sales

Giorgia Guantario is the Content Marketing Manager for Gamma. A leading Unified Communications as a Service provider helping businesses communicate and collaborate. 

Giorgia is a former journalist and a passionate tech writer, she translates Gamma’s mission and vision into compelling content that educates and engages audiences. 

We discuss:

1. How her journalistic background shapes her outlook on marketing
2. The problems Gamma solves for clients
3. How to measure content marketing effectiveness
4. The role of thought leadership in B2B marketing
5. How we can increase the number of women in marketing