Gareth Spence is Senior Director of Digital Marketing and Public Relations at ADVA. 

He helps companies build global brands and grow new revenue opportunities. He has an in-depth knowledge of producing compelling and original multimedia content for senior audiences. 

ADVA's technology forms the building blocks of a shared digital future and empowers global networks. They continually develop breakthrough hardware and software that leads the networking industry and creates new business opportunities.

We discuss:

1. What the best companies do to win through content marketing
2. How PR and digital marketing go hand in hand
3. The fundamentals of great PR
4. How PR approaches and tactics have changed