ClientSide

Peter Richards is the Director of Marketing Communications at Protolabs. Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts, with manufacturing facilities in eight countries.

He has been recognised by the Chartered Institute of Marketing, DBA, Marketing Society, British Quality Foundation and B2B Marketing as delivering marketing and sales excellence. 

We discuss:

1. The problems Protolabs solves for customers
2. How marketing is structured globally
3. The best approaches to driving demand
4. The role of emotion within B2B
5. How to choose the ideal agency partner

Ben Legg is the CEO and Co-Founder at The Portfolio Collective. They are revolutionising the way the world works. 

He is a seasoned technology CEO, engineer, author and former COO of Google Europe, held roles at McKinsey and ran Ola in India. He is now focused on helping thousands of entrepreneurs to flourish - through hands-on mentoring, consulting, investing, fundraising, board roles and career coaching. 

Ben has lived in nine countries (worked in 60) and reinvented multiple industries.

We discuss:

1. What he learned from his past senior roles with McKinsey, Google and others
2. How big the ‘great resignation’ shift is and what led to it
3. The skills portfolio professionals need in order to be successful
4. How portfolio professionals learn 5x faster than people
5. How anyone can be an entrepreneur

Ayelet Mavor is Head of ESG for Minute Media, a global content and technology company. She leads the company’s impact efforts as a socially and culturally involved player. 

Ayelet also leads on design and measurement of the ESG Goals for the company as well as oversees Stakeholder Management and Government Affairs for the group. 

Her career spans across Media, Arts and Tech in the private sector, she has worked within the UK Government creating tech hubs in Israel and around the world. 

We discuss:

1. Why ESG is important to Minute Media
2. How businesses can talk about ESG activities without the negative stigma
3. How companies can best find their impact strategy
4. The main differences between CSR and ESG
5. What the future holds for ESG in 2022

In this webinar episode, we explore what ecosystems are, how they create value and how the best businesses are capturing that value.

Guest speakers:

• Chris Brown, Performance and Transformation Lead for the UK & Ireland at IBM
• Dona Haj, Head of EMEA Ventures and Tech Ecosystem at MathWorks
• Ash Mohd, People Engagement Global Lead at Accenture

We discuss:

1. What ecosystems are and why they are emerging
2. How ecosystems change the nature of business
3. Where and how value is created and captured
4. How leading organisations are embracing ecosystems today
5. How ecosystems are leading change

Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members.

Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. 

Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communication.

Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members.

Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. 

Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communication.

We discuss:

1. How organisations attract top talent today
2. What led to the 'great resignation' and what to do about it
3. What companies can do to keep good people for longer
4. How an active mentorship strategy improves talent retention

Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good.

Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world.

Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good.

Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world.

We discuss:

1. The state of CSR and how the role of business has changed
2. The founding vision of Force For Good
3. What is on the horizon for CSR in 2022
4. The best way to drive long term growth in giving
5. How we can get more women and minorities into the sector

Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google.

He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles including, Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google. 

Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google.

He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google. 

We discuss:

1. His role developing B2B product market strategies and digital acceleration
2. How Google uses marketing to engage with customers and drive business goals
3. The best way to drive long term growth in B2B marketing
4. How he helps companies improve their digital readiness
5. What is on the horizon for digital transformation