Jan Kämpfer is the Marketing Director for Panasonic Connect Europe. 

Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales. 

Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future.

We discuss:

1. How he drives growth for Panasonic's brand
2. How sales and BD has changed over the last 2 years
3. The role Ai plays in their sales and marketing approach
4. Budgeting towards performance marketing vs brand building