The leasing funnel is broken — and PERQ is fixing it. Josh Medley , VP of Product at PERQ, sits down with Ashley James to unpack how AI-driven marketing technology is helping multifamily operators generate better leads, close leases faster, and finally make sense of their data.

This is the future of leasing automation, and - it's already here. Key Topics:-AI-driven lead generation-Data analytics for property management-Leasing process automationChapters00:00 Introduction to PERQ and Family Relations03:00 Understanding PERQ's Technology and Marketing Focus05:49 The Role of AI in Lead Qualification08:47 Enhancing the Leasing Experience with PERQ11:51 Data-Driven Insights for Property Management14:36 The Importance of Integrations in SaaS Solutions25:30 Navigating the Tech Landscape26:22 PERQ's Roadmap and Future Innovations29:06 Enhancing Marketing Attribution31:18 The Role of AI in Marketing33:50 Training AI for Accurate Insights36:49 Addressing Fair Housing Concerns38:44 Humorous AI Interactions41:39 Josh's Journey in Multifamily Tech43:39 Data Control in AI Search48:55 PERQ's Market Position and GrowthThis Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.To learn more about PERQ🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at Multifamily Media Network to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

“Don’t hire a consultant—they’ll just sell you whatever gives them a kickback.” Sound familiar? In Episode #4, I unpack the consultant myth and why it’s become such a common industry narrative.
The reality: every company profits from what it sells. The difference is whether the recommendation is aligned to your outcomes. We cover how strong consultants help you avoid expensive mistakes, choose the right partners, and get expert support without committing to a full-time headcount.

"Be Kind... of a b*tch" Episode 3 of GGGwithAshley featuring guest Cris Kimbrough

Cris's Origin Story in MultiFamily

Telecom

Women in Real Estate

"Stupid Sh*t dudes say...professionally"

Ai Besties

and more...

In Episode 2 of Gadgets, Grit, and Growth with Ashley James, I share my honest experience taking a Tour24 self-guided tour at a property in Phoenixville, PA — including a few funny moments, real-time reactions, and practical insights for property management teams looking to improve the leasing experience. Subscribe for more real-world PropTech conversations and Multifamily insights.

Welcome to Gadgets, Grit & Growth.In this first episode, I’m sharing a little about who I am, what brought me here, and why I started this podcast.I’m Ashley James, Founder & CEO of Strategic PropTech Advisory, and after nearly 20 years working across multifamily operations, PropTech, smart access, and startup growth, I wanted to create a space for honest conversations about innovation, leadership, resilience, and what it really takes to grow in this industry.Each week, I’ll be covering topics like PropTech trends, multifamily innovation, go-to-market strategy, founder journeys, smart access, operational challenges, and thefuture of real estate technology. This show is for founders, operators, technology partners, and industry leaders whowant practical insights, real stories, and thoughtful conversations that go beyond surface-level trends.If you’re passionate about building smarter communities, growing great businesses, and leading with grit, you’re in the right place.

Follow Gadgets, Grit & Growth for weekly episodes and conversations at the intersection of technology, leadership, and growth.

Gadgets, Grit & Growth is what happens when PropTech stops trying to be boring. Hosted by Ashley James, this podcast dives into the bold ideas, smart people, messy growth moments, and real talk shaping multifamily and real estate tech.

In this trailer, get a quick taste of what’s ahead: sharp insights, big personalities, honest conversations, and zero tolerance for stale industry fluff.