Knowing Kenning

Gaining Competitive Advantage Through 360° Feedback


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Conventionally, we think of feedback as something we get from our immediate supervisor. But Kenning Partner Laurie Burkland Waller explains to Mike Merrill how we can use 360° feedback to broaden our perspective and ultimately provide us a competitive advantage. Laurie describes how Kenning uses both standard tools as well as custom interviews to gather feedback not only from senior leadership but peers and direct reports as well to provide a more comprehensive view of a leader’s performance.  

Determining strengths and opportunities is key, but Laurie notes that a well-conducted review can uncover issues that might derail a leader–for example, an overuse of a strength in a particular situation where it is not warranted. Laurie goes on to explain the importance of pursuing a developmental plan based on what has been learned in the process, and how ongoing coaching can not only help a leader experiment with new ways of working, but find ways to make change stick as well.

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Mentioned in the pod:

Korn Ferry 360° Assessment

The Leadership Circle

Culture Amp

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Knowing KenningBy Kenning Associates

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