EP 39 | In this episode, public relations, marketing expert, and author of 8-Second PR, Liz Kelly, shares insights on pitching media. 

Listen to learn about...

The significance of 8 seconds when it comes to marketing

Creating emphasis statements to grab attention

Writing a great subject line

Finding a unique angles

Nuances specific to media sources

Creating a WOW story and why you need one

Bestseller vs Book Award – which carries more weight 

Liz's personal mantra when it comes to pitching

And more

Resources:

Learn more about the Goody Business Book Awards (September 30 deadline for applications)

Pick up Liz’s book, 8 Second PR

Follow her on social @8secondpr

Learn more about your ad choices. Visit megaphone.fm/adchoices