EP 43| In this episode, Julie Johnston – known as Rhino Julie - shares the entrepreneurial journey that led her to incorporate virtual assistants into her business and business portfolio. She reveals the challenges she initially faced and how she streamlined the process to help entrepreneurs and authors find their “unicorn” virtual assistant.

Julie has mastered the art of finding right-fit virtual assistants who support business owners/authors in their zone of genius. We delve into topics ranging from the selection and onboarding processes to clear communication and providing instructions, all ensuring a smooth working relationship.

If you're ready to elevate your author journey and regain control of your time – or if you've been curious about whether a virtual assistant is right for you - this episode is a must-listen.

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EP 42 | This quickie episode is a rare one on one conversation with you, the aspiring author, who is deep in learning all the ins and outs of professional self publishing. It may be the most important advice you hear to get you across the finish line to becoming a published author. Tune in, then take action on this one thing.

Find Lanette on Instagram @shegetspublished

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EP 41 | This episode features marketing pro, Meghan Clor. Listen into this rich conversation about how - and why - to incorporate marketing principles into your book writing process.

What you'll learn in this episode:

The importance of marketing from the beginning of the book-writing process

The value of understanding and speaking directly to the ideal reader

Ways to attract new readers early on

The power of connection

How to captivate new readers

And much more

Be Seen by Jen Gottlieb is the book Meghan mentioned as a great example of how to connect with your audience.

At the time of airing, the book is available via pre-order at your favorite bookseller

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EP 40 | As part of her Empowered Voices World Tour, renowned speaker, author, and fear researcher, Nancy Bos joins us to talk about Imposter Syndrome.

In this episode we chat about...

- Definition of imposter syndrome

- Exploring the roots of imposter syndrome

- Insights from brain science and the subconscious

- Symptoms of imposter syndrome

- Strategies for combating imposter syndrome as an author

- Differentiating between short-term fixes and long-term solutions

- Personal experiences of imposter syndrome

...and more

Grab Nancy's 'Your Empowered Voice' course on Udemy HERE

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EP 39 | In this episode, public relations, marketing expert, and author of 8-Second PR, Liz Kelly, shares insights on pitching media. 

Listen to learn about...

The significance of 8 seconds when it comes to marketing

Creating emphasis statements to grab attention

Writing a great subject line

Finding a unique angles

Nuances specific to media sources

Creating a WOW story and why you need one

Bestseller vs Book Award – which carries more weight 

Liz's personal mantra when it comes to pitching

And more

Resources:

Learn more about the Goody Business Book Awards (September 30 deadline for applications)

Pick up Liz’s book, 8 Second PR

Follow her on social @8secondpr

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EP 38| Intuitive Writing Coach, Megan Barnhard ,shares strategies to create the first draft of your book with ease -- replacing stress and overwhelm with joy and fun.

In this episode, host and transformational book coach, Lanette Pottle, chats with Megan about...

Connecting with the real purpose behind your writing

Why personal motivation beats comparison every time

Understanding the magic and logic behind your writing

Secret practices of getting into the zone

How your energy levels influence your writing

Strategies to sidestep mental roadblocks.

Releasing control can birth moments of sheer brilliance.

The courage in showing up and trusting yourself on the blank page.

Setting realistic writing goals without burning out.

Why messiness can be a writer's best friend.

The rollercoaster of emotions in every writing stage.

Returning to your work with fresh eyes and newfound wisdom.

And more!

Learn more about Megan - and purchase her Wise Writer Within Oracle Deck - at https://www.meganbarnhard.com/

Follow her on Instagram @writewithmegan

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EP 37| Founder of Write|Publish|Sell and the Women in Publishing Summit, Alexa Bigwarfe, returns to the show to talk about book reviews – the importance, the challenges, and strategies to get more of them.

In this episode we chat about…

- The crucial role of reviews in book marketing

- Challenges of getting reviews for non-fiction and children's books

- Strategies to increase the chances of getting reviews

- Why educating your community on reviews is important

- Strategies for getting more book reviews

- Tips for seeking endorsements

- What you CAN’T do when asking for reviews on Amazon

- Review tours and other promotional angles

… AND MUCH MORE

Learn more about Alexa & her work at: https://writepublishsell.com/

Subscribe & Listen to the PublishHer Podcast

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EP 36 | April Shpritnz, powerhouse in the business world and author of Magic Blue Rocks - The Secret to Doing Anything, chose to forgo traditional publishing - instead getting professional assistance, and self publishing her book.

In this episode we chat about –

-      The decision-making process between traditional publishing and self-publishing, considering control, timeline, and earnings

-       Recognizing that self-published books can be as good as traditionally published ones

-       Questions to consider when making publishing decisions

-      The business aspects of book publishing, prioritizing popularity and market trends

-      Finding inspiration and deciding to self-publish for greater flexibility and control

-      Taking initiative and sharing one's work, as publishers may not provide ongoing marketing support

-      Timing considerations in deciding between traditional publishing and self-publishing, particularly for speaking engagements

-      The benefits of guidance, mentorship, and improved writing skills in self-publishing

-       Financial benefits of self-publishing with an established following or platform

-      And A WHOLE LOT MORE

Listen & Subscribe to Winning Mindset Mastery Podcast

Get April's book, Magic Blue Rocks-The Secret to Doing Anything

Connect with April on LinkedIn Facebook Instagram

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EP 35| Professional writer and author of The Five Author Freakouts, Julie Anne Eason, shares her insights about the often-debilitating challenges faced by authors and how to work through them.

In this episode Julie chats with us about…

- Challenges in nonfiction writing, especially for inexperienced authors

- Mental blocks preventing authors from writing, publishing, and selling their books

- Moments of doubt and frustration known as the "five author freakouts"

- Importance of self-discovery and refinement in effectively communicating ideas

- Dealing with resistance and the necessary tools

- Letting go of control after finishing a draft and giving it to an editor or publisher

- Understanding the fine line between professionalism and perfectionism

- The subconscious mind as a potential cause of freak outs and the importance of digging deep

- Embracing "good enough" and moving forward to avoid getting stuck in the pursuit of    

  perfection

- Shifting the focus from the author to the audience for book success

- Feeling of disappointment and frustration after completing a book draft

- Comparison to other creative endeavors and the middle point of doubt and frustration

- Potential blow to the ego when the first draft doesn't meet expectations

- Acknowledgment of personal struggles stemming from upbringing and childhood traumas

- Difference between lack of knowledge and lack of willingness in not pursuing promotion

- AND MUCH MORE!

Purchase Julie's book: The Five Author Freakouts: Overcoming Procrastination, Self Doubt, and Imposter Syndrome on the Writer's Journey

Learn more about Julie's work at: https://julieanneeason.com/

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EP 34 | Colleen Olinsky successfully crowdfunded her book on Kickstarter in just 7 hours. She shares tips and insights to put you on the path to funding your project, too.

Listen to this episode to learn about...

-How and why Colleen created a book to support kids during the pandemic

-How she funded through Kickstarter in seven hours

-Believing in yourself and your project

-Creating valuable content

-Recruiting supporters

-Setting realistic funding goals for projects

-Considering your audience, resources, and connections

-Getting creative with rewards

- And More!

Follow Colleen on Instagram @colleenmarieolinski

Purchase her children’s book, A Wolf Named Elvis, at www.awolfnamedelvis.com

Grab your free gift - 10 Tips to Rock Your Crowdfunding Experience

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