In this episode of Updating eCommerce, Dylan John Grey is joined by user experience-expert, Gala Blasco. From her current role leading experience design at Vashi, Gala has fascinating insights into the impact that user experience can have on all aspects of a customer's journey. The episode touches on a range of issues from privacy to growing customer expectations and the challenges of meeting them.

About the podcast: Updating eCommerce is a series of short episodes, where leaders in the industry are asked four main questions; two related directly to their expertise and two generally around eCommerce. The podcast focuses on upcoming innovation in online retail and touches on relevant news and updates. Subscribe to make sure you get your monthly dose of eCommerce information.

About the host: Dylan is a founder of BOON (www.boon.so), a startup delivering a new, privacy-focused online shopping experience. With their technology, BOON leverages the power of AI combined with psychology research to take shoppers on a journey through a smart personal shopping experience or gift-finder. Users receive personal product recommendations, increasing conversions and AOV and providing detailed shopper insights.