Game Change Your Biz

Today's show is about participating in hospital massages. There is a growing interest in the US in massage and energy work in hospitals, and we all know the benefits of massage to the health and wellness of patients. Let's talk about this aspect of massage therapy.

What you'll hear in this episode:

• Massage therapy: great for pain relief, joint soreness and stiffness, and injury recovery
• Hospital massages: typically done on hospital premises or at a clinic or outreach facility
• What to consider if you pursue this aspect of massage therapy
• • Determine who will receive massages
  • Determine when and where massages will be given
  • Determine how long massages will last
• Tips for carrying out hospital massage therapy:
• • Always carry business cards with you to events
  • Check with local hospitals to see if they have a wellness center
  • Spread the word that therapeutic massage can alleviate pain and help speed the healing process

We all need to take care of ourselves, whether we are a hospital patient or not. Hospital massage is a new and exciting field that can open up new contacts and opportunities for your business. As a massage therapist, you should take advantage of the numerous opportunities at hospitals and health/wellness events. You know it's another piece to game-changing your business!

Today's topic is How to Get Physician Referrals. Do you know how to get these referrals? We'll cover tips for making the contacts and securing these clients. Even though most referral clients will be short-term until they get pain relief, some of them may become regular clients, IF you can provide stress relief and improve their overall well-being. Let's talk about this topic!

What you'll hear in this episode:

• Getting these physician referrals allows you to educate about the benefits of massage therapy
• The financial breakdown is that just ONE referral client who visits twice monthly can yield an increase of $1680 per year
• How do you get these referrals?
• • Do research on the physicians in your area
  • Contact them via letter (I contact five at a time)
• Whether you contact the physician (or office manager) through a letter or in person, here are a few things to remember:
• • Offer them an alternative solution to pain management
  • Be mindful of their time if you see them in person
  • Let them know if you are accepting new patients
  • Offer a complimentary massage to the physician or physician assistant
  • Share successful case histories
  • Become familiar with the jargon in their area of specialty
  • Include a brochure and follow up with them within a week
  • Present a professional image
  • Send thank you letters for ANY referral client

How about you? Do you have other tips or ideas about getting referrals or success stories about what has worked for you? I'd love to hear them, so be sure to share them on my website. There it is, another piece to game changing your business.

Today's topic is How to Turn Your Knowledge into Power. Following my tips will help you run a more productive business and help your clients with their treatment plans. Sounds like a big win-win on both counts, doesn't it?

Keep these tips in mind to always keep a fresh perspective on your business and turn your knowledge into power:

• Remember that everything is negotiable
• Give back to your community
• Keep your perspective in check
• Take time to recharge
• Try to make someone else feel better
• Have a social life
• Exercise!
• Have positive intentions and be supportive
• Encourage someone else to contribute to your vision and give insight
• Keep email etiquette in mind

Be genuine, honest, and sincere with all your actions, and you'll see your business grow beyond your wildest dreams. There you have it---another piece to game changing your business.

Today's show is about Creating an Inviting Environment with Jennifer Tampasis. Jennifer is an interior decorator with her company, Jennifer Lynn Interiors. She helps women create homes that are clean, calm, and relaxing, so they feel content, proud, and inspired by their space. She has just logged her first full year as an entrepreneur—and as a busy mom of three. Jennifer works with local clients in the tri-state area and also has an online business. Join me for more from Jennifer!

What you'll hear in this episode:

• Jennifer's work with local clients and online through her virtual designs
• Why she loves the collaborative process and the flexibility to be at home
• "Design, Style and Martinis"
• From teacher to entrepreneur: changing the mindset
• Jennifer's "Aha" moment in her business: creating your business to fit your life
• Suggestions for making a massage room more inviting, relaxed, and comfortable:
• • Maximize the work space and reduce the clutter
  • Soften and dim the light
  • Consider the colors in the room
  • Add fun décor
• Jennifer's time management tips—including her favorite time-saving apps!
• The best advice she ever received? "Do what you love, and the rest will come."
• Jennifer's favorite books!
• Jennifer's upcoming events and endeavors!

Resources:

www.jenniferlynninteriors.com

Find Jennifer on Facebook: Jennifer Lynn Interiors and her private group--Design, Style, Martinis

Find Jennifer on Twitter, Linked In, and Instagram: @jenniferlynninteriors

Jennifer's favorite apps: Trello, Google Calendar, Zapier, Calendly, Later, and Buffer

Jennifer's favorite books: Dot Com Secrets and Expert Secrets by Russell Brunson

Ask by Ryan Levesque, Profit First by Mike Michalowicz, The Theory of Colors by Johann Wolfgang von Goethe, and Launch by Jeff Walker

Today we're talking about a topic that can be quite challenging: Email marketing. As a business owner, you know you need to use this tool, but how do you know what to do? Perhaps most importantly, how do you do it correctly? I'll admit that I have some pet peeves around this topic, like when my email junk box fills up, when I receive emails with typos, and when I receive too many emails in the same day from the same company. Let's jump into this topic!

• The BIG question when it comes to your email list: How do I get people to take ACTION on my emails?
• Some basic rules to follow in the field of email marketing:
• • DON'T bombard customer with email
  • Be honest in the subject line
  • Keep an updated contact list
• "All it takes is ONE too many emails to get people to unsubscribe from your email list."

Remember, be sincere with good intentions. People will know when you're phony. Thanks for joining me for another piece to game-changing your business!

Today's show is about Designing Innovations for your business. The idea is that we purposely decide what we want in our lives, and we have to create the design that's perfect for our businesses and our clients. Let's talk about it!

What you'll hear in this episode:

• One of the biggest challenges is keeping our ideas and innovations alive and taking them further than just being a fleeting thought. Why is this a common struggle?
• • We're not ready for the new idea to become reality
  • We let ourselves be talked out of our dreams
  • We haven't grown like we should have
  • We don't know how to utilize the new idea
• How to counteract that tendency and foster new ideas and innovations:
• • Carry a notebook, audio recorder, or use your cell phone to capture new ideas
  • Ask the right questions and ask for opinions
  • Consider ideas carefully, and even contemplate a variation of the idea
  • Keep an open mind
  • Revisit new ideas on a regular basis

Remember that small changes CAN yield significant results, but growth always requires innovation. Be a forward thinker in your business, because no one else will do it for you! There you have it---another piece to game-changing your business. Thanks for joining me!

Today we're talking about being innovative with your intentions. Intention will help your life be more fulfilling, but you have to be creative and establish a plan. Learning how to implement better thinking and better tools in your business will spill over into other areas of your life as well. Don't we all desire a more fulfilling and intentional life? Let's talk about it!

What you'll hear in this episode:

• Live life deliberately
• • Have clarity about your mindset
  • Decide which friends to spend time with
  • Manage stress levels
  • Know your limits
  • Develop a team
  • Be focused and strategic about your schedule
• Know how to act fast to maximize your energy and resources
• • Accomplish your goals
  • Create a rich life
  • Plan and organize details

There you have it. Thoughts about living with intention that will be another piece to game-changing your business. Thanks for joining me!

Today's episode is all about Building your Chair Massage Practice; this is an element you can incorporate into your services, in addition to what you offer at your brick and mortar practice. The benefits to a chair massage are that it can happen almost anywhere, no oils are required, and no clothing removal is necessary. Offering chair massages is a way for you to do more marketing and gain new clients. Let's discuss some of the basics!

• Where can I go to do chair massages?
• • Sporting events
  • Expos, conventions, shows, and health fairs
  • Business offices, especially during employee appreciation events
  • Graduation nights, birthday parties, and girls' nights out
  • Volunteer at events for non-profit organizations
• Tips to remember about doing chair massage at these venues:
• • Get clients' contact info, especially names and email addresses
  • Have a drawing for a free gift certificate in exchange for their contact info
  • Choose a great location that's not too noisy, but visible to passersby
  • Have your documents with you, like ID, license, and proof of liability insurance
  • Have a written agreement with the venue organizer for your payment/time

The hope is that you can put these tips into action to build your chair massage practice, which will hopefully secure more long-term clients for your practice. It's another piece to game-changing your business!

Today we're talking about Focusing Your Efforts without committing more time. After all, wouldn't that make our lives easier? The keys are learning to be more effective while refining our focus and keeping our efforts simple. Think about the successful people you know; how do they do it? Most likely, they have full, yet productive, days. Let's jump into this topic together!

• Three Steps to Focusing Your Efforts:
• • Overcome the fear of public speaking in order to grow your business
  • • Consider Toastmasters to take baby steps toward confident speaking
  • Have a specific mission
  • • Remember what your initial purpose was in starting your business
  • Deep dive into your areas of specialties
  • • You can't do EVERYTHING! Pull from your toolbox what's necessary
• Other actions to take:
• • Make yourself the expert in your field and NEVER stop learning
  • Implement your program to solve problems
  • Eliminate time-wasters
  • Set boundaries

I hope you can take these tips that are another piece to game-changing your business. Remember, it takes work to be effective, but you need simplicity and a framework for baby steps forward.

Do you want to be successful? Hopefully, it's not even a question you have to consider! Most everyone seeks success in business and other areas of life. The problem is that we know the road to success is a long and winding one with many twists, turns, and obstacles. In short, the path to success requires hard work and sacrifices, many of them behind the scenes. Today's show is about transforming yourself into a BETTER YOU.

Five Key Elements for Success:

1. Composure—Remain calm in high-stress situations
2. Etiquette—Practice good manners and be polite
3. Being Productive and Punctual—These will separate successful people from the rest of the crowd
4. Acknowledging Mistakes—No one's perfect! Have a firm grasp of reality
   • Your physical fitness
   • Your mental condition
   • Your confidence
   • Your social skills
   • Your good habits
5. Always work hard at improving yourself—Consider the areas for improvement:

I hope these key elements will help you achieve greater success in EVERY area of life! They are just another piece to game-changing your business.