Assuming you have defined the right business objectives, the most important key for successful gamification is to target the right motivators: the drives that make people want to engage and that stimulate the right thoughts and actions to accomplish your objectives. In this episode, Jesse discusses: The Four “E.A.S.I.” Game Drives Game Actions that appeal to […]

The term “gamification” gained popularity in 2010; by the end of 2012, it had reached mega-trend status. For decades, video games had demonstrated phenomenal power in engaging the focus of people of all ages. Now, businesses were using gamification, which we define as game-inspired tactics to engage people, often with similarly powerful results. However, the […]

The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. If poor design is a primary culprit of failed gamification, how can you improve your chances of success? Andrzej […]

Yu-kai Chou has been a regular speaker and lecturer on gamification around the world for organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003 and was rated #1  among the […]

Clayton Nicholas brings nearly two decades of experience as an entrepreneur, Fortune 50 executive, and Army Officer to his role with Change Healthcare. After honing his expertise in general management, marketing, strategy and sales techniques across healthcare and information technology sectors, Nicholas now leads marketing and public relations functions while helping to drive strategy and […]

Mario Herger is co-author of Gamification at Work: Designing Engaging Business Software. He is founder and partner of Enterprise-Gamification.com, launched in October 2011. He has been Senior Innovation Strategist and Global Head of the Gamification Initiative at SAP Labs in Palo Alto, California for the past 14 years. Mario also leads the Austrian Innovation Center […]

Jim Wexler is a digital communication expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior. As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, […]

This episode takes a step back from specific gamification solutions to discuss the bigger picture of this hot, but still-emerging trend. Why are game-inspired tactics becoming popular to engage employees in employees in areas such as collaboration, wellness, and retirement planning? What are examples of complete solutions, small steps, and low-tech approaches? Gamification is just […]

More than $9 billion is spent on sales contests and incentive programs each year, yet most sales managers have no way to measure the impact of these programs. Mike Smalls is the founder and CEO of Hoopla, a software company that helps sales and service organizations use game mechanics to improve performance. Mike has more […]

In the past couple weeks, a congressionally mandated report on workplace wellness programs created for the U.S. Department of Labor and the Department of Health and Human Services was released to the public. The report was created by the RAND Corporation, a nonprofit research institution. The results are rather sobering, suggesting that although 51% of […]