This month, we’re looking at the fusion of traditional and new platforms, the new six-second ad format, the rise of ad blockers, blockchain technology, and more.

This month, we’re talking about updates to Google’s AdSense, how advertisers are leveraging image recognition to target ads, customer service chat bots, and more. These are the 5 Things Every Advertiser Must Know for May 2017.

We’re starting the year off with a dive into advertising revenue and trends from the past year. We’ll also take a look at Instagram’s new measurable ads for its Stories feature; Google’s Accelerated Mobile Pages product; a mediocre NFL viewership season; and digital metrics standards.

This month we are taking a look at differentiation between social media viewing metrics, Netflix’s plans for the future, audio inventory for programmatic advertising, a new RBC report about programmatic naysayers, and interactive advertisements.

This month we’re taking a closer look at Carat’s annual global forecast for projected advertising spend, how a change of agency by McDonalds may have changed the ad game too; we’ll also dive into how click fraud and bot traffic are reshaping the online advertising landscape, and more.

It may be the hottest month of the year but there’s no time to cool off if you want to stay on top of your ad game. This month we’ll take a closer look at display advertising, the not-so-golden ratings in Rio, Facebook targeted Ads, and where Trump and Clinton ad spends are swinging big for Election 2016.