How do the world's most successful gaming franchises stay relevant for decades?
In this episode of Game Changers: The Future of Play, we sit down with Jennifer Poulson, global gaming executive and franchise strategy leader at EA Sports, to explore the evolution of game publishing, community building, global growth strategies, and the growing role of AI in gaming.
Jennifer shares insights from her experience at EA Sports, Riot Games, Immutable, and Bandai Namco, discussing player engagement, franchise longevity, digital transformation, esports, fandom ecosystems, and how AI is helping teams work smarter across the gaming industry.
Whether you're a gaming professional, marketer, developer, publisher, or AI enthusiast, this conversation offers valuable insights into where gaming and entertainment are headed next.
Topics Covered:
• Building successful gaming franchises
• Community engagement and player retention
• Global publishing strategies
• AI in game development and marketing
• The future of gaming ecosystems
• Leadership lessons from top gaming companies
If you would like to learn more please visit us at sicuraqs.ai
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