In this episode, Adam Coster, CEO of Butterscotch Shenanigans, shares his unique journey of joining and growing the indie studio with his brothers Sam and Seth. Adam discusses their beginnings in 2012, the steep challenges they faced, and how a personal family crisis redefined their mission to bring joy through games. 

He then shares insights into their different projects, including the highly anticipated sequel Crashlands 2, set for release in April. Balancing roles at the studio, the evolving game industry, and the impact of subscription services, Adam offers a candid look at the realities of indie game development. He also provides useful, actionable advice for aspiring game developers and discusses the potential and limitations of incorporating AI into game dev. Join us as we explore the fascinating intersection of science, family, and grassroots game development to share joy.

Bio:

Adam Coster's love for science carried him through a PhD in Cellular & Molecular Biology. Turns out it wasn't science he was into, but solving hard problems in general. Building a company from scratch in the highly-competitive and rapidly-changing games industry certainly fit that bill, and so Adam joined the team immediately after defending his dissertation. Adam creates all of the web technology that powers Butterscotch Shenanigan’s games and studio, crunches numbers to figure out how the industry works, leads our business development efforts, and makes sure that the team has what it needs to make great games.

Show Links:

* Crashlands 2 - trailer

* Crashlands 2 - Steam

* Global Game Jam - website

* PopCon Indy - website

* GameMaker game engine - website

* Battle Chef Brigade Deluxe - Steam

* Butterscotch Shenanigans - podcast

* Scientists Warn Trump’s NIH Cuts Will Drop ‘Atom Bomb’ On Health Research - HuffPost

* The Creator of ‘NBA Jam’ Admits That The Pistons Are A Cheat - SBNation

* What Is ‘Balatro’ And Why Is Everyone Addicted To It? - Forbes

Connect With Links:

* Adam Coster - website

* Adam Coster - LinkedIn

* Adam Coster - Bluesky

* Butterscotch Shenanigans - website

* Butterscotch Shenanigans - games

* Butterscotch Shenanigans - YouTube

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - career coaching through the Gain Wisdom membership

* Game Dev Advice hotline: (224) 484-7733

* website - show notes, links, stuff

* [email protected] - reach out!

* Subscribe and go to the website for full show notes with links

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In this episode, industry veteran Adam Boyes discusses the complexities of the video games industry, from the challenges of sustaining AAA games to navigating market dynamics and the impact of large-scale layoffs. 

He shares insights from his journey founding Vivrato and highlights the importance of innovation and thoughtful leadership. The conversation also covers practical advice for aspiring game developers and industry professionals, emphasizing the need for strategic thinking and resilience. 

Hear behind-the-scenes stories, including memorable moments with celebrities like Sammy Sosa and Lawrence Taylor, and gain a deeper understanding of what it takes to thrive in the ever-evolving world of video games. The conversation also covers practical advice for aspiring game developers and industry professionals, emphasizing the need for strategic thinking, resilience, and curated searching. 

Bio:

As co-CEO of Iron Galaxy Studios, Adam Boyes steered the company’s strategic direction, partnerships, and commitment to a people-first culture. Prior, as Sony Interactive Entertainment America’s Vice President of Third Party Relations & Developer Technology Group, he cultivated groundbreaking collaborations that propelled PlayStation’s revenue to record levels. With leadership roles at Midway Games, Capcom, and his own consulting venture, Beefy Media, Boyes championed open communication, stable growth, and premium gaming experiences in a rapidly evolving industry. His deep passion for the games industry fuels his new journey with Vivrato, where he is focused on inspiring people and forging innovative solutions that transcend traditional boundaries.

Show Links:

* Adam interview - VentureBeat website

* Chicago’s Deep Tunnel (the flood story) - Slate website

* MLB Slugfest: Loaded - wikipedia

* DICE Summit - website

* MDEV - website

Connect With Links:

* Vivrato - website

* Vivrato - LinkedIn

* Adam Boyes - LinkedIn

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - career coaching through the Gain Wisdom membership

* Game Dev Advice hotline: (224) 484-7733

* website - show notes, links, stuff

* [email protected] - reach out!

* Subscribe and go to the website for full show notes with links

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In this episode, I caught up with Alan Noon, founder and CEO of Drill Creative, Inc., to discuss his journey from decades in the game industry to launching his own studio. Alan shared how his work on UEFN at Epic Games, including shipping Deserted Domination and the big GDC reveal, plus his desire to return to hands-on game creation. After a layoff, he quickly turned the setback into an opportunity, forming Drill Creative to build games within Fortnite’s ecosystem using UEFN’s powerful tools for small, nimble teams.

We explored the rise of user-generated content (UGC), which Alan likened to the early days of the iPhone App Store, when hobbyists had room to experiment and innovate. He highlighted challenges like monetization and platform restrictions, which can limit developers’ ability to build sustainable businesses and lasting IP. Alan also reflected on the importance of empathy, collaboration, and creating opportunities, offering advice for developers to focus on tangible work, stand out, and take initiative in today’s competitive market.

Finally, Alan shared insights on industry trends like AR, VR, and AI, as well as his excitement for UGC’s growing potential. With personal stories and sharp observations, Alan delivered a thoughtful look at the evolving game development landscape.

Bio:

From a career that spans AAA to indie dev and now UGC, Alan Noon is a cross-discipline game industry veteran, having shipped on all manner of platforms including arcade, console, PC, mobile, VR/AR/XR, and class 3 slot machines. Presently he leads Drill Creative, Inc. as CEO and Creative Director, building games for Fortnite with UEFN.

Show Links:

* Elimination Confirmed is Out! - Fortnite website

* UEFN (Unreal Editor for Fortnite) - website

* Street Fighter (movie) - Wikipedia

* Valley of the Ancient - Epic Games website

* Deserted: Domination - Epic Labs website

* Incredible Technologies - website

Connect With Links:

* Drill Creative, Inc. - website

* Drill Creative, Inc. - LinkedIn

* Drill Creative, Inc - Twitter/X

* Alan Noon - Twitter/X

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - career coaching through the Gain Wisdom membership

* Game Dev Advice hotline: (224) 484-7733

* website - show notes, links, stuff

* [email protected] - reach out!

* Subscribe and go to the website for full show notes with links

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Summary:

Bio:

Jeri Ellsworth is an inventor, product creator, chip designer, and system-level engineer. Her love for invention began with building race cars before working with hardware design, creating a complete Commodore 64 system on a chip housed within a joystick, called C64 Direct-to-TV. Her combined passion for gaming and invention has fueled the creation of many cutting edge technologies, culminating in the creation of Tilt Five, the world’s first augmented reality gaming system. Her vision for the future of gaming is driving innovation for the entire Tilt Five team.

Show Links:

* Tilt Five - website

* Tilt Five - YouTube

* Steve Wozniak - Wikipedia

* C64 Direct-to-TV - Wikipedia

* Valve Corporation - website

* How two Valve engineers walked away with the company's augmented reality glasses - The Verge

* Alan Alcorn - Wikipedia

* Silicon Valley - HBO website

* Stern Pinball - website

* Nolan Bushnell - Wikipedia

* Ham Radio - Wikipedia

* 2019’s Global Game Industry’s 50 Over 50 List - website

Connect With Links:

* Jeri Ellsworth - Wikipedia

* Jeri Ellsworth - YouTube

* Jeri Ellsworth - LinkedIn

* Jeri Ellsworth - website

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - career coaching through the Gain Wisdom membership

* Game Dev Advice hotline: (224) 484-7733

* website - show notes, links, etc.

* [email protected] - reach out!

* Subscribe and go to the website for full show notes with links

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In this episode, I speak with Brad Hendricks, CEO and Founder of Blind Squirrel Entertainment. Brad talks about his path from working with new game technologies to starting his own company after his previous job at Gamebryo ended. He shares how he and his team landed their first project with 2K Games, kickstarting their game development journey before even having a company name :)

Brad then reflects on the ups and downs of being a CEO, stressing the need for flexibility and constant learning. We then share practical advice for newcomers, highlighting the importance of perseverance and staying in tune with industry changes. He touches on the challenges studios face, like dropping game dev budgets and the need to be creative and adaptable, plus thoughts on VR, AR, and how AI’s evolving. 

Towards the end Brad gets into some favorite projects, like the highly praised BioShock Remastered, which dramatically boosted BSE’s profile. He talks about recent work with Microsoft and Amazon and remains optimistic about the future despite current challenges. We wrap up urging listeners to support each other and stay strong as the game industry recovers through this dramatically difficult period.

Bio:

A gaming industry veteran with over 25 years of experience, Brad Hendricks is the CEO and Founder of Blind Squirrel Entertainment, a AAA game studio that creates original content and provides full game development services to various publishers and developers. Under his leadership, BSE has become the top collaborator for industry leading titles such as Disney Infinity 3.0, BioShock: Infinite, XCOM: Enemy Unknown, Borderlands 2, Sunset Overdrive, and Evolve, to name a few.

Show Links:

* Gamebryo - website

* Gamespy - Wikipedia

* gamescon - website

* BioShock Remastered - 2K website

* New World - Amazon website

* State of Decay 3 - website

* Curt Schilling Lost His Entire $115 Million Career Earnings On A Video Game - Sportscasting website

* Grackle HQ - website

Connect With Links:

* Brad Hendricks - LinkedIn

* Blind Squirrel Entertainment - website

* Blind Squirrel Entertainment - LinkedIn

Bonus:

* Midwest Games Discord Webinar: Paths in the Gaming Industry they Don’t Teach in School - https://docs.google.com/forms/d/e/1FAIpQLSeg3xKiiwJNSNI4HeYUyKWq6ObuqfolefrZIipv0LzO4dC0RQ/viewform 

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - career coaching through the Gain Wisdom membership

* Game Dev Advice hotline: (224) 484-7733

* website - show notes, links, stuff

* [email protected] - reach out!

* Subscribe and go to the website for full show notes with links

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In this episode, I speak with Alex Gombos, a seasoned talent acquisition manager who shares her insights and career journey in the gaming industry. Most recently, she supported the game development studios at PlayStation. Alex highlights the importance of networking, building an online presence, and being proactive in pursuing career goals, whether you're aiming for your first job or looking to level up in your career. She also emphasizes the significance of having a clear, accessible portfolio for job seekers in game development.

Alex reflects on the industry's current state, discussing the challenges of recent layoffs and studio closures, the rise of indie studios, and the potential shift towards AA games. She also explores the impact of emerging technologies like AR, VR, and MR, particularly their applications beyond gaming, such as in healthcare. Her excitement for the industry's future is evident as she shares her experiences in game development recruiting.

Towards the end, Alex shares personal anecdotes about her involvement in non-digital games, including a memorable moment receiving a PlayStation 5, playing Wingspan, and being part of her first D&D campaign. We wrap up talking about her successful LinkedIn series, Ask Alex Anything, where she offers career advice for current and aspiring game industry people.

Bio:

Alex Gombos is an accomplished talent acquisition leader with over a decade of recruitment experience. She has led recruiting efforts and strategies for notable AAA studios including Firewalk Studios and PlayStation Studios Creative Arts, while also supporting hiring efforts at Santa Monica Studio, Naughty Dog, Insomniac Games, and Bluepoint Games. A LinkedIn top voice, Alex shares her expertise and insights with the games community through her series, Ask Alex Anything.

Show Links:

* PlayStation Studios - website

* ArtStation - website

* Amir Satvat’s Game Community - website

* Magic Leap 2 - website

* Brainlab - website

* GameDiscoverCo Newsletter - website

* The Last of Us - PlayStation

* Man’s Search for Meaning - Amazon

* Wingspan - Stonemaier website

* Product of Play Podcast - website

Connect With Links:

* Alex Gombos - LinkedIn

* Asked Alex Anything - LinkedIn

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - career coaching through the Gain Wisdom membership

* Game Dev Advice hotline: (224) 484-7733

* website - show notes, links, stuff

* [email protected] - reach out!

* Level Ex Jobs - Current openings for advancing the practice of medicine through play

* Subscribe and go to the website for full show notes with links

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In this episode, I speak with Ben Kvalo, the Founder and CEO of Midwest Games. Discover how Midwest Games focuses on supporting underserved developers in overlooked regions, aiming for a more sustainable industry, and learn about the upcoming MDEV conference. Ben shares his journey into the game industry, starting with his transition from radio to an operations coordinator role at 2K. Hear his thoughts on the importance of persistence, patience, and leveraging transferable skills when breaking into the industry. He also advises aspiring game developers to be adaptable and continuously seek new opportunities, while encouraging current developers to stay ahead of industry trends and get involved in high-priority projects within their companies.

Ben then discusses his decision to leave Netflix and start Midwest Games, highlighting the mental and emotional challenges of making a significant career change. Gain insights into the publisher-developer dynamic, emphasizing the importance of research and targeting the right publishers when pitching a game. Learn about the inherent imbalance in favor of publishers due to the high supply of games and limited publishers, along with his desire for more publishers. Hear his ideas on securing a publishing deal, such as reaching out directly to decision-makers, and how marketing efforts need to be authentic. Discover his thoughts on AI and AR/VR in the future of game development, noting the potential for increased efficiency and innovation, as well as the challenges with these technologies.

We wrap things up with his passion for Skee-Ball and his work on some favorite projects, such as Borderlands 2, Mafia 3, and Into the Breach. Learn his key piece of advice on the importance of networking and building genuine connections within the industry for both new and existing game developers.

Bio:

Ben Kvalo is an entertainment and video games industry leader, most recently supporting the build-out of films and games at Netflix. Prior to Netflix, Ben has worked at two of the largest global video game companies, 2K and Blizzard, working across various roles in the publishing, marketing, and technology end of games and Esports. Ben has worked on some of entertainment's biggest brands across video games and film. He's led film campaigns for Bird Box, Extraction, Army of the Dead, and over 50 other titles. He has also worked on major game franchises like NBA2K, Borderlands, BioShock, Civilization, Mafia, and all of Blizzard’s Esports brands, having helped to publish over 100 titles. Ben is originally from Wisconsin, having graduated from the University of Wisconsin-Green Bay.

Connect With Links:

* Ben Kvalo - LinkedIn

* Ben Kvalo - X/Twitter

* Midwest Games - website

* Midwest Games - LinkedIn

* Midwest Games - Instagram

* Midwest Games - YouTube

Show Links:

* MDEV - website

* Into the Breach - Subset Games website

* Dark Sky - website

* Hive Jump 2: Survivors - website

* Feardemic - website

* Ryan Reynolds Mint Mobile sale - Hollywood Reporter website

* Borderlands movie - website

* Mafia III - website

* Skee-Ball - website

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - career coaching through the Gain Wisdom membership

* Game Dev Advice hotline: (224) 484-7733

* website - show notes, links, stuff

* [email protected] - reach out!

* Level Ex Jobs - Current openings for advancing the practice of medicine through play

* Subscribe and go to the website for full show notes with links

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In this episode, I spoke with Billy Basso, the sole developer behind the hit indie game ANIMAL WELL. Discover how he began working on the game as an after-work hobby 7 years ago, and his vision for creating a lush, 2D Metroidvania experience where players explore underground caves, solve puzzles, and encounter creatures with minimal guidance.

Billy shares his game development journey, highlighting the initial challenges in both developing and marketing the game. Learn how he initially relied on Twitter/X for promotion until partnering with industry veteran Dan Edelman, which significantly boosted the game's visibility and led to a successful launch. Billy also dives into his development process, including the decision to create his own game engine, and building his technical skills at DePaul, as well as game studios like Phosphor, NetherRealm, and Level Ex.

Reflecting on the industry, Billy expresses a preference for smaller, diverse games over massive live service ones. He also shares his thoughts on VR and his dislike for AI-generated assets. Emphasizing the importance of creating meaningful, well-crafted experiences and building things yourself, Billy offers valuable insights.

We wrap up with his excitement around the community response to the game and his advice to aspiring developers. He encourages patience, embracing challenges, and seeking learning opportunities.

Bio:

Billy Basso is the sole developer of ANIMAL WELL. Prior to this he spent the past 10 years programming games at larger studios, including NetherRealm Studios, Phosphor Games, and Level Ex. He also has had graphics work featured in SIGGRAPH.

Show Links:

* ANIMAL WELL - website

* ANIMAL WELL - Discord

* ANIMAL WELL - Steam

* ANIMAL WELL - Nintendo Switch

* ANIMAL WELL - PlayStation Store

* Limited Run Games ANIMAL WELL Collector’s & Limited Editions - website

* videogamedunkey - YouTube

* videogamedunkey interview with Billy Basso - YouTube

* Publisher BIGMODE - website

* BIGMODE’s Journey from YouTubers to Publishers - GameIndustry.Biz website

* Billy Basso and Dan Adelman AMA - Reddit

* In Living Color | Fire Marshall Bill - YouTube

* DePaul | Software Engineering - website

* Handmade Hero - website

* Mr. Roper’s Smiles at the Camera - YouTube

* Hulk Hogan Racial Slur Scandal - ABC News

* Analogue Duo - website

* Wired’s Analogue Duo Review - website

* Crow Country - website

Connect With Links:

* Billy Basso - website

* Billy Basso - Twitter/X

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - 1:1 career coaching through the Gain Wisdom membership

* website - show notes, links, stuff

* [email protected] - reach out!

* Game Dev Advice hotline: (224) 484-7733

* Level Ex Jobs - Current openings for advancing the practice of medicine through play

* Subscribe and go to the website for full show notes with links

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In this episode, I spoke with Roxanne Splitt, Associate Design Director at Insomniac Games. Hear their experiences and insights from working on various game projects, including collaborations with NASA and acclaimed games like Marvel’s Spider-Man 2. Roxanne reflects on the educational and emotionally significant aspects of working on the NASA project, learning from experts and tackling challenges related to space and human physiology. Hear discussion about the significance of an amazing Metacritic score, sales data, and the impact of receiving recognition for working on successful game projects.

We then get into the importance of emotional connection in game development, with them sharing excitement around the impact of player reactions from gamers and streamers. Hear as we stress the significance of developers' intentions to create games that evoke positive responses and resonate with players on a deep level. Listen to thoughts on changes happening in the game industry, live service games, player engagement, and the challenges of predicting elements that will resonate with both players and developers.

Wrapping up we get into personal experiences and insights gained from navigating the game industry, offering advice on maintaining a long-term perspective in one's career. Roxanne shares the transformative impact of parenthood on their perspective, while JP reflects on lessons learned through experience and shifting perspectives. In conclusion, we share some personal anecdotes and professional reflections, and the need to focus on the long term perspective of your game development journey.

Bio:

Roxanne Splitt is a Game Designer at Insomniac Games with over 14 years of professional experience. They got their start working in Serious Games, leading teams to tackle critical, real-world challenges for a wide variety of audiences spanning from doctors to postal employees, and even astronauts. After over a decade working in games for learning they made the switch to AAA, joining Insomniac in 2021 and contributing to Marvel’s Spider-Man 2 as a Combat Designer. They are currently an Associate Design Director working on the upcoming Marvel’s Wolverine.

Show Links:

* Halo 2 Documentary - YouTube

* Billy Basso’s Animal Well check it out! - website

* IGDA - website

* Level Ex’s work with NASA - ZDNET website

* Marvel’s Spider-Man 2 on Metacritic - website

* Helldivers 2 - website

* Final Fantasy VII Rebirth - Wikipedia

* Everything is temporary - Reddit thread

Connect With Links:

* Roxanne Splitt - LinkedIn

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - 1:1 career coaching through the Gain Wisdom membership

* website - show notes, links, stuff

* [email protected] - reach out!

* Game Dev Advice hotline: (224) 484-7733

* Level Ex Jobs - Current openings for advancing the practice of medicine through play

* Subscribe and go to the website for full show notes with links

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In this episode, I spoke with Keith Plesha, Sr. Recruiter with Krafton Americas who offers valuable insights from his recruiting career. He emphasizes the significance of networking, continuous learning, and staying on top of industry trends for career success. Topics such as interpersonal skills, mentorship, and the impact of remote work on hiring are also discussed.

The conversation transitions into challenges faced by current (and aspiring) game developers, including layoffs and the effects of mergers and acquisitions. Keith expresses interest in the decision-making processes behind job cuts and the metrics driving those. Additionally, we discuss the surge in gaming during the pandemic and its implications for industry growth and adaptation.

We then get into topics around previous over-hiring, shifts in user acquisition strategy due to Apple privacy changes, and the repercussions of job cuts. The importance of proactive career management, financial readiness, using ArtStation, and maintaining an updated LinkedIn profile is also stressed. Hear some personal stories, playtesting mishaps, and favorite games, along with the importance of resilience and adaptability in this changing field.

In conclusion, we talk more about the importance of financial preparedness, career flexibility, and proactive networking. He advocates for staying informed about industry developments, possessing a versatile skill set, and being open to temporary alternative career paths in this current industry climate.

Bio:

As a Recruiter with nearly 20 years of experience, Keith Plesha has spent the last decade focused on the games industry. He’s currently serving as a Sr. Recruiter with Krafton Americas, supporting corporate roles in publishing as well as multiple studios including Striking Distance Studios, Unknown Worlds, and PUBG Madison. Prior to this role, Keith spent 7 years with Activision and Meta, and loves leveraging his experience to identify top talent and help shape the future of the gaming industry. 

Show Links:

* M+DEV - website

* GrackleHQ - website

* ArtStation - website

* Amir’s 14 Games Jobs Resources - website

* Meta Lays Off More Than 11,000 - CNBC website

* What’s Going On With All Of These Game Industry Layoffs - Polygon website

* Richard King - LinkedIn

* The Psychology of Money - Amazon

Connect With Links:

* Keith Plesha - LinkedIn

* KRAFTON, Inc. - website

Game Dev Advice Links: 

* YouTube Podcasts - check out this episode with a guarantee of 100% more video

* Patreon - 1:1 career coaching through the Gain Wisdom membership

* website - show notes, links, stuff

* [email protected] - reach out!

* Game Dev Advice hotline: (224) 484-7733

* Level Ex Jobs - Current openings for advancing the practice of medicine through play

* Subscribe and go to the website for full show notes with links

Learn more about your ad choices. Visit podcastchoices.com/adchoices