In this episode of Growing Pains, GDL host and Games Strategy Consultant, Jay Uppal sits down with Bastian Bergmann, the Co-founder of Solsten.io. Solsten is a Consumer Insights research firm that aims to put individual players back at the core of the game development cycle. They use psychologically backed techniques meshed with traditional behavioural research to identify the way and how behind a player’s action to offer clearer insights for decision-makers to better understand their audience and more effectively communicate with the player rather than the statistic.
In this discussion Jay and Bastian delve into Solsten’s journey so far and the importance of understanding your gaming audience and their intrinsic motivations; as well as how a players psychology offers new insight into your players mindset and what that could mean for your game.
Growing Pains is a series focusing on key business trends and people shaping the Global Games Market and their impact on the Games Industry, In this series Jay speaks with industry leaders across the Games and Gametech space; trying to demystify the industry, understand the state of leadership, and answer the all-important question ‘Is having a fun game sill enough to succeed in today’s games market?’
Jay Uppal https://www.linkedin.com/in/jayant-uppal-18ab34a5/
Bastian Bergmann https://www.linkedin.com/in/bergmannbastian/
Solsten 2024 – State of the Player Report: https://solsten.io/state-of-the-player
Gen-Z Traits Article: https://solsten.io/blog/gen-z-traits-ideology-gap
Bastian’s Blog: https://technicallyentertaining.substack.com/
Solsten Website: https://solsten.io/
Episode 4 Segments:
00:00 It’s Getting Harder to Make Successful Games
00:30 Introduction to Episode Four
02:04 Introduction to Bastian
04:07 Founder’s Journey for Solsten
13:04 Player Research: Behaviour vs Psychology
23:50 When Player Psychology Matters
32:05 How to use Player Insights
37:05 Empowered Marketing: Finding your Players
46:50 Gaming & Gender
52:15 The Startup Mentality
01:01:05 Opportunities with AI
01:05:35 Navigating Data Privacy
01:07:35 Tips for Founders
01:10:45 Solsten’s Vision & Closing Thoughts