Manually managing data between your business back-end applications and your Amazon store is impractical. Multiple factors come into play, such as price, item descriptions, customer details, regional compliances, and many more, while selling through Amazon, generating vast volumes of data at every step of your operations. Moreover, Amazon Seller Central is not the only thing your company will operate with and will need other line-of-business applications such as a CRM, ERP, etc., to manage your distinct business processes.