Game On! Asia

By Yuval Passov

A podcast focused on the mobile gaming ecosystem in Asia. Yuval Passov talks to founders, game developers, senior marketing stakeholders and investors from around Asia.

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FAQs about Game On! Asia:

How many episodes does Game On! Asia have?

The podcast currently has 15 episodes available.

Game On! Asia episodes:

May 18, 2021Game On! Asia 005 - Mobile gaming ecosystem in China, focusing on your marketing strategy
Make sure to check our website: gameonasia.net where you can listen to our previous episodes.
In this episode I'm talking with Devin Nambiar, Head of Asia Product & Partner Development at Electronic Arts.
Why should you listen to this episode? If you plan to launch your game in China or just interested to learn more about the mobile gaming ecosystem, you MUST listen to this episode.
Some of the topics I've discussed with Devin:
What are the best practices before launching a mobile game in China?

What kind of online marketing strategies he recommends?

Customising your marketing Strategy in China looking at both digital marketing and offline marketing.

Why do you need to work with virtual influencers?

What kind of games are driving 55-60% D1 retention in China? How did they do it?

What can we learn from mobile gaming companies in China? A lot !!
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42min
April 18, 2021 Game On! Asia 004 - Learning about the gaming ecosystem in South East Asia with David Yin, CEO of Storms
Make sure to check our website: gameonasia.net where you can listen to our previous episodes.
In this episode I'm talking with David Yin, CEO of Storms, a gaming startup that is invested in by Singtel, AIS, SKT & EDB New Ventures. The key initial focus includes game publishing and social instant gaming platforms
If you are interested to learn more about this fast growing region with ~250M mobile gamers and over $3B in revenue, make sure to listen to this episode. David will give you lots of useful tips that can help you before your launch your next game in the region, including: pricing strategy, language localisation, recommended testing and a few more.
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41min
March 29, 2021Game On! Asia 003 - Learning about the gaming ecosystem in India with Justin Keeling & Salone Sehgal Co-Founders of Lumikai Fund
Make sure to check our website: gameonasia.net where you can listen to our previous episodes.
In this episode I'm talking with Justin Keeling & Salone Sehgal Co-Founders of Lumikai Fund, India’s first gaming-focused VC fund.
If you are interested to learn more about this fast growing market with over 300M mobile gamers, make sure to listen to this episode.
Some of the topics we've discussed:
Why now is the time to start investing?

What is the profile of the typical mobile gamer?

How Reliance impacted the mobile gaming system in the country?

What are the new gaming genres?

What you should be aware of before you launch your game in India?
Happy Listening :)
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47min
February 22, 2021Game On! Asia 002 - Learning about the gaming ecosystem in Japan with Justin Scarpone, Senior Vice President & General Manager, Asia Pacific at Scopely
Make sure to check our website: gameonasia.net where you can listen to our previous episodes.
In this episode I'm talking with Justin Scarpone, Senior Vice President & General Manager, Asia Pacific at Scopely about the gaming ecosystem in Japan. Before Scopely, Justin managed Disney's Asia-based (Japan, China, Korea, South East Asia) game business, managing such global hits as the Disney Tsum Tsum, Kingdom Hearts, & Marvel Future Fight franchises.
In this episode you will get answers to the following questions:
What you must know before launching your game in Japan?

How did Chinese and Korean companies become successful in Japan?

Can you be successful without localising your game?

Bonus: Why the best time to to target Japanese players is between 10pm-11pm :)
Happy Listening :)
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50min
January 31, 2021 Game On! Asia 001 - Learning about the gaming ecosystem in Vietnam with Christian Calderon, Co-Founder & CEO of Gamejam
Make sure to check our website: gameonasia.net where you can listen to our previous episodes.
In this episode I'm talking with Chris Calderon, Co-Founder & CEO of Gamejam about the gaming ecosystem in Vietnam.
We discussed about various topics including: How to find the best developers in the Vietnam, what makes this market so unique and what are the biggest opportunities in 2021.
Happy Listening :)
...more
34min

FAQs about Game On! Asia:

How many episodes does Game On! Asia have?

The podcast currently has 15 episodes available.