Game On! Asia

By Yuval Passov

A podcast focused on the mobile gaming ecosystem in Asia. Yuval Passov talks to founders, game developers, senior marketing stakeholders and investors from around Asia.

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FAQs about Game On! Asia:

How many episodes does Game On! Asia have?

The podcast currently has 14 episodes available.

Game On! Asia episodes:

November 26, 2021Game On! Asia 014 - Mobile gaming ecosystem in India - Interview with Sagi Schliesser, CEO & Founder CrazyLabs
Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia, all you need to know about mobile gaming in Asia, game developers and the gaming industry.
In this episode, I am talking with Sagi Schliesser, CEO & Founder CrazyLabs
Why should you listen to episode #14 of Game On! Asia?
You will be able to explore the topics below:
Why did Crazylabs decide to open a hub in India?

What are the similarities between the gaming markets in India and Turkey?

What did Sagi learn about himself during the pandemic?
In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.
Enjoy the episode and make sure to subscribe and check our website gameonasia.net
#Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev #gamedevelopment #gameindustry #mobilegames #mobilegaming #mobilegamesasia #gamingpodcast
...more
40min
November 11, 2021Game On! Asia 013 - Mobile gaming ecosystem in India - Interview with Manish Agarwal, CEO of Nazara Technologies
Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia, all you need to know about mobile gaming in Asia, game developers and the gaming industry.
In this episode, I am talking with Manish Agarwal, CEO of Nazara Technologies
Why should you listen to episode #12 of Game On! Asia?
In this episode we will focus on India and discuss:
Why is gaming the best form of entertainment for GenY and GenZ?

The big opportunity for growth will be in play to earn games

What are the 3 recommendation for foreign companies before they expand to India

What are the main game genres you should focus on.
In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.
Enjoy the episode and make sure to subscribe and check our website gameonasia.net
#Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev #gamedevelopment #gameindustry #mobilegames #mobilegaming #mobilegamesasia #gamingpodcast
...more
30min
October 28, 2021Game On! Asia 012 - Mobile gaming ecosystem in Korea- Interview with Daehyun An, NextGen Growth Lead, Kakao Entertainment
Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia.
In this episode, I am talking with Daehyun An, NextGen Growth Lead, Kakao Entertainment.
Why should you listen to episode #12 of Game On! Asia?
In this episode we will focus on Korea and discuss:
What are Webtoons and how is it connected to games?

Why do you need to have your Anime IP in order to be successful in Asia?

What kind of games can be successful in Korea?

And who are Kakao friends?
In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.
Enjoy the episode and make sure to subscribe and check our website gameonasia.net
#Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev
...more
44min
October 14, 2021Game On! Asia 011 - Mobile gaming ecosystem in China- Interview with Lisa Cosmas Hanson, President, Niko Partners
Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia.
In this episode, I am talking with Lisa Cosmas Hanson, President, Niko Partners, - The Leader in Asian Games Market Intelligence.
Why should you listen to episode #11 of Game On! Asia? This is the best episode ever, and one of the best ways to explore the mobile gaming ecosystem in Asia.
In this episode you will focus on China:
How does the latest restriction for young people to play video games 3 hours a week impact the gaming companies in China?

Why is this change going to have a major impact on eSport?

What the 4 Cs are so important to be successful in the east: Competition, Completion, Community and Challenge?
In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.
Enjoy the episode and make sure to subscribe and check our website gameonasia.net
#Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev
...more
35min
October 14, 2021Game On! Asia 010 - Mobile gaming ecosystem in Asia - Interview with Joseph Kim, CEO of LILA Games
Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia.
In this episode, I am talking with Joseph Kim, CEO of LILA Games.
Why should you listen to episode #10 of Game On! Asia? This is the best episode ever, and one of the best ways to explore the mobile gaming ecosystem in Asia.
In this episode you will learn about the gaming ecosystem in Asia:
How opening an office in India can be a competitive advantage (and in it isn’t all about the costs)

The new trends in Asia including: New genres & cross platforms games

Why shooters games are #1 in the US and RPG games are #1 in the east

And why understanding the culture can improve your game play and monetization.
In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID.
Enjoy the episode and make sure to subscribe and check our website gameonasia.net
#Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev
...more
48min
September 03, 2021Game On! Asia 009 - Mobile gaming ecosystem in India and South East Asia - What you need to know before you launch your mobile game in the region?
Make sure to check our new website: gameonasia.net where you can listen to our previous episodes. The leading podcast on mobile games in Asia.
In this episode, I am talking with İsmet Gukshen, Managing Partner at Ludus and Vikas Gulati, Founder & CEO at Jambox Games.
Why should you listen to episode number 9 of Game On! Asia? This is the best episode ever, and one of the best ways to explore the mobile gaming ecosystem in Asia.
In this episode you will learn about the gaming market in SEA and India:
Which markets should you focus on in SEA?

Are there any new ways to monetize your games in India? (In addition to IAP and ads) Why are microtransactions key to success ?

Is there any similarity between SEA and Turkey and why a VC in Turkey decided to invest in the region?

In case you missed our previous episodes, make sure to check them and discover the gaming markets in the region, including: CN, JP, KR, IN VN, AU, ID

Enjoy the episode and make sure to subscribe and check our website gameonasia.net
#Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy, #gamedevelopers, #gamedev
...more
48min
August 06, 2021Game On! Asia 008 - Mobile gaming ecosystem in South Korea: Marketing Strategy for mobile games in South Korea
Make sure to check our new website: gameonasia.net where you can listen to our previous episodes.
In this episode I'm talking with with Seho Kim, Director of Gaming in Google Korea.
Why should you listen to episode number 8? If you plan to launch your game in South Korea or just interested to learn more about the mobile gaming ecosystem, you MUST listen to this episode.
You will learn about the gaming market in S.Korea:
What is unique about the market? (F2P, Play to win, leading Geners and the the profile of the KR gamers)

How Chinese developers managed to reach the top 10 grossing gaming chart in the market?

What do you need to do to be successful in KR? (Including influencers, Launch strategy)

How is Generation-Z changing and why can it be an opportunity for you?
#Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy
...more
39min
July 13, 2021Game On! Asia 007 - Mobile gaming ecosystem in Australia: Marketing Strategy for mobile games in Australia, launching your game in Australia
Make sure to check our new website: gameonasia.net where you can listen to our previous episodes.
In this episode I'm talking with with Kristian Raston, Trade and Investment Adviser @ Aus-Trade and Ben Marsh, Co-Founder of Odd Games.
Why should you listen to episode number 7?
If you plan to launch your game in Australia or just interested to learn more about the mobile gaming ecosystem, you MUST listen to this episode.
You will learn about the gaming market in Australia:
What is unique about the market? (Creative talent, genres & gaming hubs)

When should you use Australia as a test market?

Why now is the time to expand your business to AU? (Partnership/launching the game)

#Game ecosystem, #Mobile game strategy, #Mobile gaming market, #Marketing in gaming, #Mobile games developers, #podcast gaming, #marketing strategy
...more
37min
June 06, 2021Game On! Asia 006 - Mobile gaming ecosystem in India#2: Marketing Strategy, eSports, content marketing & MPL
Make sure to check our new website: gameonasia.net where you can listen to our previous episodes.
In this episode I'm talking with Joe Wadakethalakal , SVP, Corporate Development & Investor Relations Development at Mobile Premier League (MPL)
Why should you listen to this episode? If you plan to launch your game in India or just interested to learn more about the mobile gaming ecosystem, you MUST listen to this episode.
Some of the topics I've discussed with Joe:
New marketing strategies that can increase retention

The culture of paying for competitive games

How India is going to be #1 in Esports?

How MPL plans to increase the engagement of their users?
In case you would like to learn more about the mobile gaming market in Asia, what are the recommended marketing strategies for launching your game in Asia and some great growth hacking tips, make sure to check our past episodes.
Use the contact us page for any feedback/idea.
...more
37min
May 18, 2021Game On! Asia 005 - Mobile gaming ecosystem in China, focusing on your marketing strategy
Make sure to check our website: gameonasia.net where you can listen to our previous episodes.
In this episode I'm talking with Devin Nambiar, Head of Asia Product & Partner Development at Electronic Arts.
Why should you listen to this episode? If you plan to launch your game in China or just interested to learn more about the mobile gaming ecosystem, you MUST listen to this episode.
Some of the topics I've discussed with Devin:
What are the best practices before launching a mobile game in China?

What kind of online marketing strategies he recommends?

Customising your marketing Strategy in China looking at both digital marketing and offline marketing.

Why do you need to work with virtual influencers?

What kind of games are driving 55-60% D1 retention in China? How did they do it?

What can we learn from mobile gaming companies in China? A lot !!
...more
42min

FAQs about Game On! Asia:

How many episodes does Game On! Asia have?

The podcast currently has 14 episodes available.