Interest in women’s football is at an all time high, with England’s Lionesses the most supported women’s national side in the world. To understand how this year’s Women’s World Cup is a key opportunity for brands if they play it right, Footballco's Meg Templeton and Head of INDIVISA Morgan Brennan join us for Stay Engaged. They share some of the amazing stories that led to the Lionesses engaging global audiences and investigate how Gen Z’s habits are reshaping the game.

Indivisa’s Ultimate Guide to the Women’s World Cup https://www.indivisa.com/articles/womens-world-cup-ultimate-guide

Footballco’s women's football Fandom research. https://www.footballco.com/wwc-report

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