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Game On: Inside the Web3 Movement Turning Fans into Stakeholders
In this episode, our Account Director Ronnie Levi sits down with Tom Mizzone, Founder & CEO of Sweet, to explore how sports IP, digital collectibles and blockchain-powered participation are transforming fan engagement.
They dive into why younger audiences are detaching from traditional sports, how leagues are searching for new ways to capture emotion and loyalty and why the future of fan experience will blend technology, ownership and storytelling.
From the rise of the Scor Protocol to the shift from ownership to participation, Tom breaks down what really drives engagement, and how sports organizations can turn fans into stakeholders.
š„ Watch full episode now on ā YouTubeā
š„ Key Takeaways
The biggest challenge in sports today is reconnecting with younger audiences.
Web3 gives fans a way to own their engagement, not just watch.
Emotional connection still matters more than technology.
Gamification drives adoption ā but authenticity drives retention.
Digital IP is becoming a major new revenue channel for sports brands.
Overemphasis on tech can kill engagement; user experience must lead.
The Scor Protocol could reshape how leagues manage and monetize IP.
The future of sports fandom blends culture, participation, and ownership.
ā±ļø Chapters
00:00 ā Welcome & Introduction
02:02 ā How Sweet Started: From Brands to Major Leagues
06:01 ā Why Younger Fans Arenāt Engaging With Sports
10:45 ā From Ownership to Participation: New Fan Behavior
16:47 ā Sports IP, Blockchain & The Scor Protocol
19:10 ā The Future of Sports Revenue (Digital First)
25:29 ā Balancing Tech & Emotion in Fan Engagement
31:47 ā Whatās Next for Sweet & Sports IP
š² Follow MarketAcross on socials:
ā LinkedInā
ā Xā
ā Official Websiteā
Stay tuned for upcoming episodes of Blockbusters.
View all episodes
By MarketAcrossIn this episode, our Account Director Ronnie Levi sits down with Tom Mizzone, Founder & CEO of Sweet, to explore how sports IP, digital collectibles and blockchain-powered participation are transforming fan engagement.
They dive into why younger audiences are detaching from traditional sports, how leagues are searching for new ways to capture emotion and loyalty and why the future of fan experience will blend technology, ownership and storytelling.
From the rise of the Scor Protocol to the shift from ownership to participation, Tom breaks down what really drives engagement, and how sports organizations can turn fans into stakeholders.
š„ Watch full episode now on ā YouTubeā
š„ Key Takeaways
The biggest challenge in sports today is reconnecting with younger audiences.
Web3 gives fans a way to own their engagement, not just watch.
Emotional connection still matters more than technology.
Gamification drives adoption ā but authenticity drives retention.
Digital IP is becoming a major new revenue channel for sports brands.
Overemphasis on tech can kill engagement; user experience must lead.
The Scor Protocol could reshape how leagues manage and monetize IP.
The future of sports fandom blends culture, participation, and ownership.
ā±ļø Chapters
00:00 ā Welcome & Introduction
02:02 ā How Sweet Started: From Brands to Major Leagues
06:01 ā Why Younger Fans Arenāt Engaging With Sports
10:45 ā From Ownership to Participation: New Fan Behavior
16:47 ā Sports IP, Blockchain & The Scor Protocol
19:10 ā The Future of Sports Revenue (Digital First)
25:29 ā Balancing Tech & Emotion in Fan Engagement
31:47 ā Whatās Next for Sweet & Sports IP
š² Follow MarketAcross on socials:
ā LinkedInā
ā Xā
ā Official Websiteā
Stay tuned for upcoming episodes of Blockbusters.