In this episode of Blockbusters, Itai Elizur sits down with Mikhail Yorgenjeev from CertiK for a grounded conversation on how security is shaping trust, adoption, and credibility in Web3.

As crypto moves closer to mainstream use, the discussion explores why fewer attacks are now causing larger losses, how phishing and user behavior have overtaken code exploits as the biggest threat, and why security can no longer be treated as a one-time audit. Itai and Mikhail unpack how founders, users, and institutions think about risk today — and what it will take for on-chain assets to feel as reliable as traditional financial systems.

Tune in as they break down the balance between decentralization and protection, the shift toward continuous security monitoring, and the narratives that will define trust in crypto heading into 2026.

🔥 Key Takeaways:

• Why crypto hacks are becoming fewer but far more costly

• The real risks behind self-custody and human error

• Why security must be ongoing, not reactive

• How enterprises and institutions evaluate Web3 risk

• What needs to change for mass adoption to accelerate

👀 Stay tuned for upcoming episodes of Blockbusters, where we break down the narratives shaping Web3 from the inside.

🎥 Watch full episode now on ⁠YouTube⁠

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In this episode, MarketAcross CRO Amir Student sits down with Tricia Wang, CEO of the Advanced AI Society, and Michael Casey, Chairman, for a timely conversation on AI agents, enterprise control, and the growing role of Web3 infrastructure.

As AI systems become more autonomous, the discussion explores how enterprises can adopt agentic AI without losing accountability, data ownership, or operational oversight. From the Patchwork event to the launch of the Proof of Control initiative, Tricia and Michael break down why AI systems need clear boundaries around access, actions and accountability as they run.

Tune in as we explore how authorization and responsibility diverge in autonomous systems, why decentralized AI is moving from experimentation to necessity and how collaboration between enterprises and AI builders will shape the next phase of adoption.

🔥 Key Takeaways:

• What AI agents mean for enterprise control and accountability

• Authorization vs. responsibility in autonomous AI systems

• How blockchain enables proof of control for AI and data

• Why enterprises must actively govern agentic AI

• The real-world implications of decentralized AI adoption

🎥 Watch full episode now on ⁠YouTube⁠

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In this episode of Blockbusters, MarketAcross Account Director Daniel Porat sits down with David Langellotti, Head of Growth at SpaceComputer, for a grounded conversation on what growth really means in early-stage crypto.

From evaluating founders and teams to building early momentum, community, and investor conviction, Daniel and David unpack how frontier projects move from idea to traction, and why growth is not just a marketing function, but a strategic mindset that needs to exist across the entire organization.

The episode explores how growth leaders identify real signals in noisy markets, what investors actually respond to early on, and how teams build trust and long-term momentum in categories the market doesn’t fully understand yet.

📺 Full episode out on ⁠YouTube⁠

🔥 Key Takeaways:

• Why growth is a mindset, not a department

• How to spot strong early-stage teams beyond hype

• What meaningful early traction looks like in frontier projects

• The role of community and ambassadors in early growth

• What investors pay attention to, and what turns them off

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In this episode of Blockbusters, Account Director Daniel Porat sits down with Liam J. Kelly, DeFi Correspondent at DLNews, for a clear-eyed look at how stories actually move through the Web3 media ecosystem.

From embargo etiquette to the unspoken rules of trust, timing and expectations, Daniel and Liam unpack the day-to-day realities behind PR–journalist relationships, where good communication can accelerate a story, and a single poorly timed email can shut it down.

📺 Full episode out on Youtube

🔥 Key Takeways:

• Why timing often matters more than the announcement

• How embargoes shape narrative, urgency, and accuracy

• The core principles of respectful, effective PR–media communication

• Navigating Web3’s fast, chaotic, and rumor-driven news cycles

• How strong relationships lead to more credible stories

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👀 Stay tuned for upcoming episodes of Blockbusters.

In this episode, our Account Director Ronnie Levi sits down with Tom Mizzone, Founder & CEO of Sweet, to explore how sports IP, digital collectibles and blockchain-powered participation are transforming fan engagement.

They dive into why younger audiences are detaching from traditional sports, how leagues are searching for new ways to capture emotion and loyalty and why the future of fan experience will blend technology, ownership and storytelling.

From the rise of the Scor Protocol to the shift from ownership to participation, Tom breaks down what really drives engagement, and how sports organizations can turn fans into stakeholders.

🎥 Watch full episode now on ⁠YouTube⁠

🔥 Key Takeaways

• The biggest challenge in sports today is reconnecting with younger audiences.

• Web3 gives fans a way to own their engagement, not just watch.

• Emotional connection still matters more than technology.

• Gamification drives adoption — but authenticity drives retention.

• Digital IP is becoming a major new revenue channel for sports brands.

• Overemphasis on tech can kill engagement; user experience must lead.

• The Scor Protocol could reshape how leagues manage and monetize IP.

• The future of sports fandom blends culture, participation, and ownership.

⏱️ Chapters

00:00 — Welcome & Introduction

02:02 — How Sweet Started: From Brands to Major Leagues

06:01 — Why Younger Fans Aren’t Engaging With Sports

10:45 — From Ownership to Participation: New Fan Behavior

16:47 — Sports IP, Blockchain & The Scor Protocol

19:10 — The Future of Sports Revenue (Digital First)

25:29 — Balancing Tech & Emotion in Fan Engagement

31:47 — What’s Next for Sweet & Sports IP

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Stay tuned for upcoming episodes of Blockbusters.

Join Itai Elizur and Charles d’Haussy as they unpack the paradox of decentralization and why users ignore it until it truly matters.

They explore tokenization, on-chain finance and how insights from Asia and the Middle East reveal two distinct paths to credibility and innovation in Web3.

Drawing from his books Block Kong and the upcoming Arabian Crypto, Charles shares how trust, timing, and storytelling drive real adoption beyond the hype.

🎥 Watch full episode now on YouTube

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ABOUT OUR SPEAKERS:

Charles d’Haussy is the CEO of the dYdX Foundation, leading one of the world’s top decentralized finance (DeFi) protocols for crypto perpetual futures. A longtime advocate for Web3 adoption, he’s the author of Block Kong and the upcoming Arabian Crypto, exploring innovation across Asia and the Middle East.

Itai Elizur is the Co-Founder and Managing Partner at MarketAcross, a global blockchain PR and marketing agency helping Web3 projects craft narratives that inspire trust, growth, and lasting impact.

MarketAcross Managing Partner, Itai Elizur, interviews his old friend and client Nimrod Lehavi who famously founded Simplex and sold the cryptocurrency on-ramp company for $250 million. Hear about the strategies, crypto fatigue, and thought processes that went into the rise of Simplex - from marketing at events to overcoming mental struggles and maintaining healthy daily attitudes.

Why did FTX initially get so much puff from mainstream media? The guy literally stole billions of dollars from people. Crypto media rightfully exposed him with undying credit to Coindesk's Ian Allison. 

As people fly around the world to get introduced to one another, we have some expert insight from Kim Bazak who has represented Market Across at a handful of high-profile events like Token 2049, Korea Blockchain Summit and others.

Hear from industry experts about how NFTs and new tech are being used in non-profits by feminist crypto leaders.