In this episode of Blockbusters, Account Director Daniel Porat sits down with Liam J. Kelly, DeFi Correspondent at DLNews, for a clear-eyed look at how stories actually move through the Web3 media ecosystem.

From embargo etiquette to the unspoken rules of trust, timing and expectations, Daniel and Liam unpack the day-to-day realities behind PR–journalist relationships, where good communication can accelerate a story, and a single poorly timed email can shut it down.

📺 Full episode out on Youtube

🔥 Key Takeways:

• Why timing often matters more than the announcement

• How embargoes shape narrative, urgency, and accuracy

• The core principles of respectful, effective PR–media communication

• Navigating Web3’s fast, chaotic, and rumor-driven news cycles

• How strong relationships lead to more credible stories

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👀 Stay tuned for upcoming episodes of Blockbusters.