Tune in to the latest episode of the Game Time Tech Podcast as Melody Brue and Robert Kramer host special guest Julie Souza, head of AWS’s Global Sports Strategy.

In this episode, we explore:

• The three pillars of sports innovation: Performance Data & Analytics, Media Management, and Fan Engagement – and how AWS is driving progress in each area. AWS and the NFL: Cool tech collaborations, from player health and safety (including the Digital Athlete portal) to Next Gen Stats and the exciting potential of generative AI.
• Impact on the field and beyond: How cloud technology is changing the game for teams, broadcasters, and fans, including injury reduction, rule changes, and new ways to engage with the sport.
• The Seattle Seahawks partnership: A deep dive into how the Seahawks are using generative AI to enhance content creation and fan engagement.
• The future of sports tech: What's next for AWS in the world of sports, including globalization and live cloud production.
• Behind the scenes at AWS Sports: Julie shares unique insights and a fun story from the early days of implementing tracking technology in the NHL.

Key Takeaways:

• Data is king in sports, and AWS is helping teams and leagues unlock its full potential.
• AI is transforming everything from player safety to fan engagement.
• Cloud technology is making sports more efficient, accessible, and sustainable.
• Partnerships between AWS and sports organizations are driving innovation and creating new possibilities for the future of sports.