Let’s keep it real — originality is overrated.

In this episode of GAMEBRAND, I confess to stealing a pair of Air Force 180s in 7th grade… then painting them black to avoid getting caught (spoiler: it rained). That moment? It taught me everything I needed to know about creative theft, remixing with intention, and how flipping the past can define your future.

From weed brands disguised as VHS tapes, to action figures that mash up rappers and cartoons, to music producers looping magic out of limitations, this episode is a full-blown masterclass on how to steal like an artist—with honor, edge, and a little pettiness on the side.

Featuring insight from the brilliant QNTM, plus a real-time case study on Big X Tha Plug vs. RNB FOE.MOB, this one goes deep into:

• Remix culture as marketing strategy

• Why nostalgia is the ultimate cheat code

• And how to copy the blueprint without getting clowned

This is my best episode yet.
And to anyone hating from the sidelines?

Bow down.

Before the algorithm, before TikTok trends, there was the drop. A DatPiff link. A NahRight post. A 2DopeBoyz co-sign. That was the blog era — and it wasn’t just a moment in hip-hop, it was a masterclass in how to build culture, brand, and community from the ground up.

In this episode of GAMEBRAND, we unpack why the blog era was the golden blueprint for marketing with soul — and how you can apply it in 2025, whether you're an artist, entrepreneur, brand, or creative.

We’re talking:

• Marketing without marketing

• The rise of ghost pages & faceless aggregators

• The label trick no one talks about (but I saw firsthand)

• Why community > content, every time

• How to turn drops into moments, not just posts

• And how livestreams are the new blogs (with plays for artists, restaurants, and creators)

Plus: I open up about my own journey — from touring with Big K.R.I.T. to launching this podcast — and how finding my why has changed everything.

This one’s for the culture builders. The brand architects. The curators, the creators, the ones who give a damn.

QUOTE TO REMEMBER:
"Content without community is forgettable. Content with context? That’s legacy."

Episode 1: “The Power of Story”

Welcome to the debut episode of the GameBrand podcast — where culture meets commerce and storytelling becomes strategy. In “The Power of Story,” we break down why storytelling is the ultimate cheat code for building unforgettable brands in hip-hop, sports, entertainment, content and creator culture.

Inspired by Donald Miller’s StoryBrand framework, we explore how top-tier names like Kendrick Lamar, Kobe Bryant, Gatorade, and Tyler, the Creator use narrative to elevate their brand, connect to fans, and create movements. Whether you’re an artist, athlete, or entrepreneur, this episode shows you how to shift from selling products to telling stories — and why your brand should never be the hero (spoiler: your audience is).

This is more than marketing. It’s mythology based on the TEN BRAND COMMANDMENTS.