In the second installment of the Gameplan Breakdown solo episodes, host Isac Solinaw explains how user-generated content became the simplest and most effective way to receive highlights automatically and generate millions of views. 

I share my experience as digital content manager for the Swedish Basketball Federation, and how the challenge of capturing highlights from hundreds of Youth National Championship games across Sweden, created the simple solution - a Google Form.

Listen in to learn how I turned the Google form into hundreds of posts and millions of views, and how you can capitalize on creating UGC sports content seamlessly within your own organisation. 

00:00 Series Intro

01:06 Why UGC Matters

02:01 Swedish Basketball Challenge

05:25 The Google Form System

07:04 Top 10 Highlights Format

08:14 Shift to Short Clips

09:21 Rules Safety and Results

11:54 Monetizing With Sponsors

13:37 How You Can Copy This

15:01 Wrap Up and Next Steps